Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • daniskarma@lemmy.dbzer0.com
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    1 year ago

    As with everything the problem is not AI technology the problem is capitalism.

    End capitalism and suddenly being able to share and openly use everyone’s work for free becomes a beautiful thing.

    • exocortex@discuss.tchncs.de
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      1 year ago

      I agree, but as long as we still have capitalism I support measures that at least slow down the destructiveness of capitalism. AI is like a new powertool in capitalism’s arsenal to dismantle our humanity. Sure we can use it for cool things as well. But right now it’s used mostly to automate stuff that makes us human - art, music and so on. Not useful stuff like loading the dishwasher for me. More like writing a letter for me to invite my friends to my birthday. Very cool. But maybe the work I put in doing this myself is making my friends feel appreciated?

      Edit: It’s also nice to at least have an app that takes this maximalist approach. Then people can choose. If they’re half-assing it there will be more and more ai-features creeping in over time. One compromise after the next until it’s like all the other apps. It’s also important to have such a maximalist stand in order to gauge the scale in a way.

  • li10@feddit.uk
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    1 year ago

    Ironically, I think AI may prove to be most useful in video games.

    Not to outright replace writers, but so they instead focus on feeding backstory to AI so it essentially becomes the characters they’ve created.

    I just think it’s going to be inevitable and the only possible option for a game where the player truly chooses the story.

    I just can’t be interested in multiple choice games where you know that your choice doesn’t matter. If a character dies from option a, then option b, c, and d kill them as well.

    Realising that as a kid instantly ruined telltale games for me, but I think AI used in the right way could solve that problem, to at least some degree.

      • Gork@lemm.ee
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        1 year ago

        The CEO should ideally have the exact same name as the company. Like Tim Apple.

        Or Sam Sung.