Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

    • Rai@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 month ago

      I need to update my pi-hole but I’m terrified to… I’ve been using it for more than five years and it’s been a hands-off champion; I’m afraid if I updated it’ll get all fucked up and I’ll have to reinstall.

        • Rai@lemmy.dbzer0.com
          link
          fedilink
          English
          arrow-up
          2
          ·
          1 month ago

          I was so scared to get it set up… it was my first Linux experience other than an Ubuntu box in 2007 or so. It was soooo much easier than I expected. I have it as my DHCP server tho, so if it goes down, my house has no web. I reeeeeally should update the system and my block lists though…

    • Jason2357@lemmy.ca
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 month ago

      Yes. Because targeted advertising is just selling something in it’s self. It was always a scam, but the mark os businesses that buy into the idea.

    • Ulrich@feddit.org
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 month ago

      If company A has an ad that’s a good target and pays $20 and company B has an ad that’s a bad target but pays $100, which one are they going to show you?

      • null_dot@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 month ago

        Not sure what youre getting at.

        Obviously it depends how good and how bad.

        Also, there going to show both - but the frequency of each will depend on their assessed likelihood that im going to click and the revenue generated if I do so.

  • termaxima@slrpnk.net
    link
    fedilink
    English
    arrow-up
    13
    ·
    1 month ago

    We really need to teach everyone to use ad blockers. Ads have not existed on “my” internet since the 2000s…

    • Ruigaard@slrpnk.net
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 month ago

      I’m always horrified if I’m on a browser without a blocker, the web just so much more distracting and intense.

      • termaxima@slrpnk.net
        link
        fedilink
        English
        arrow-up
        3
        ·
        edit-2
        1 month ago

        Nowadays I’m even starting to find it annoying on a browser with adblock, but without NoScript ! Quite a bit of nonsense disappears when you take the few seconds to only enable the scripts a page actually needs

        Also, YouTube specifically is a horrible experience without an extension like UnTrap to turn like 75% of the buttons off.

    • UnderpantsWeevil@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 month ago

      I’ve had some trouble setting up a pie-hole. It’s an imperfect system and something of a constant struggle between advertisers and ad-blockers.

      If you’ve escaped every digital ad over the last 25 years, congrats. I’m reasonably tech savy, use adblockers where I can, and haven’t been remotely this fortunate.

  • Krudler@lemmy.world
    link
    fedilink
    English
    arrow-up
    14
    arrow-down
    2
    ·
    1 month ago

    Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.

    • IndridCold@lemmy.ca
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 month ago

      I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.

      I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.

      If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.

      • Ulrich@feddit.org
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 month ago

        Thing is, if you’re bombarded by ads for a specific product, it means that company is spending a fortune on advertising. That is, the money their customers are paying them. I’m other words, the customers of those products are being ripped off.

    • LettyWhiterock@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      edit-2
      1 month ago

      Ads can work on me but it’s context dependent.

      If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.

      The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

      Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.

      The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.

  • z3rOR0ne@lemmy.ml
    link
    fedilink
    English
    arrow-up
    11
    ·
    1 month ago

    Hey you! Our algorithm says you hate ads! We have the perfect product for you! Just pay us 59.99 and we will end this ad…why aren’t you pulling out your wallet? Don’t turn off your device! No! I can’t let you do that Dave! You will be surveilled! You will be advertised to!!

  • Rooty@lemmy.world
    link
    fedilink
    English
    arrow-up
    10
    ·
    1 month ago

    Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.

    • null_dot@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      4
      arrow-down
      1
      ·
      1 month ago

      Sorry what?

      I think I’ve misunderstood you because this is certainly possible, and I’m sure you’re aware of that.

      • 474D@lemmy.world
        link
        fedilink
        English
        arrow-up
        5
        arrow-down
        1
        ·
        1 month ago

        I’ve downloaded and ran some image models locally to restore old damaged family photos. I have accidentally changed my family to almost every race while learning how to prompt it correctly lol

    • Dozzi92@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 month ago

      That’s one hundred percent what I thought I was going to see. We’ve been doing it as people, making movies with black people to appeal to black people, making ghost busters with all women to appeal to women. And I’m by no means suggesting that it is effective, but I’m also just some white guy and everything has been targeted at me. I just figured the ad would look more like you, and it’d make you more comfortable, or that would be the idea.

  • errer@lemmy.world
    link
    fedilink
    English
    arrow-up
    10
    ·
    1 month ago

    IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.

    • emb@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      ·
      edit-2
      1 month ago

      Yep, I think that’s the real terror of it, is that the line between ad and content will blur even further. There’s already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.