Apple shipped 1.1 million MacBook Neo units in the first quarter of the year, according to IDC, making it one of the strongest Mac debut performances in recent memory (via TechCrunch). The figure is particularly striking given that the laptop was only available for roughly three weeks of the period, having gone on sale in mid-March. Shipments began spiking from early April, suggesting the March tally understates underlying demand.
I am both surprised and also entirely not surprised. I forgot it’s Apple we’re talking about. Of course they sell more of the expensive model.
So all it took was for them to finally price one of their products competitively, compared to the performance of the competition, for the base model to become the sales leader.
I am both surprised and also entirely not surprised. I forgot it’s Apple we’re talking about. Of course they sell more of the expensive model.
So all it took was for them to finally price one of their products competitively, compared to the performance of the competition, for the base model to become the sales leader.
I am vastly disconnected from the Apple world.