The China-centric video sharing platform is expanding with a new international app and an English version of its website – with no identity verification (for now at least)

  • COASTER1921@lemmy.ml
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    6 days ago

    They’re going to need to drastically change how the platform looks if they want to succeed. In typical Chinese app fashion the UI is incredibly bloated and overwhelming, not what a Western audience wants at all. They also won’t be able to match YouTube’s CPM so creators won’t bother switching either.