The median EU retail price of an RTX 5090 rose from €5,900 to €7,730 between 19 September and 19 October 2026 — a +31% move across about 20 tracked EU shops. On a fixed 11-card basket, the price index is up 84% since 25 May, with roughly 10% in the last week alone.
You don’t need a 5090, 5080, or even an NVIDIA to run games with very detailed graphics.
This means AAA game developers will need to actually sit back and optimise their games, rather than keep producing badly written code and bloated graphics.
What’s going to be down is the consumer segment at NVIDIA, because it’s not making them the money they’d like it to. Last time I read, the consumer segment was far below 5% of their income.
You don’t need a 5090, 5080, or even an NVIDIA to run games with very detailed graphics.
This means AAA game developers will need to actually sit back and optimise their games, rather than keep producing badly written code and bloated graphics.
What’s going to be down is the consumer segment at NVIDIA, because it’s not making them the money they’d like it to. Last time I read, the consumer segment was far below 5% of their income.