I think you are ascribing a lot more importance to 10% than economists and capitalists do.

Nearly 60% of of day to day spending is by the top percentage of the wealthiest. I am trying to be a realist here. The bottom 60% of Americans make up about 20% of the spending, 10% participation would be about a 4% change in profit which recent Tariffs have been higher and more impactful.
It is not a good idea to keep purposefully missing while the enemy isn’t wasting their shots. Cause they are landing most of theirs.