But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

    • UnderpantsWeevil@lemmy.world
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      3 months ago

      The ship was never at that port.

      Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

  • BetaBlake@lemmy.world
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    3 months ago

    Half of the comments are from bots and everyone gets autobanned.

    Reddit is quite literally on autopilot

    • Ledericas@lemm.ee
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      It’s being propped up by AI and bots currently, at some point he must’ve realized that he banned too many people, and he couldn’t openly unban them to restore the numbersz so he went the Meta route

  • pelespirit@sh.itjust.worksOP
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    3 months ago

    He didn’t say entirely or how many, lol. If there’s 2 humans writing, it’s technically still, “It’s the place you go when you want to hear from people.”

  • RvTV95XBeo@sh.itjust.works
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    brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

    • ILoveUnions@lemmy.world
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      3 months ago

      “exploring” meaning they’ve been doing it for more than 5 years already and just got another incentive to continue doing so

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    3 months ago

    If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

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    3 months ago

    Maybe he shouldn’t have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn’t let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we’re gone, and only the bots remain.

    Good job, Spez.

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      they were already on the 4th purge by the time i was permaban in feb, from nov-5th. and then im guessing they switched to using more insidious shadowbans, so people wont notice huge drop in users at once if its done randomly by AI, and shadowbans to alert the accounts that they are banned too.

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    3 months ago

    I’m guessing he hasn’t browsed his own site recently then.

    Probably nothing there to interest him since they banned /r/jailbait

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    3 months ago

    Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.