But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
He said, in his best human voice.
And controlled by 15 mods.
“remain”? They really don’t use their own service, do they?
Bots dominate Reddit. This will never change. Straight lying to everyone’s faces.
I’m wondering if advertisers are starting to notice - that’s the only thing that’ll make these fuckers try to clean house. It’s maybe two years since I left reddit and even then it was absolutely infested with bots. They didn’t give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.
Do they have a way to test that? Surely the advertisers wouldn’t just trust meta, google, reddit, etc.
I’ve worked on some enterprise projects specifically to detect bot activity, so that they wouldn’t waste ML resources on a fake customer. While it’s a bit of a cat and mouse game, they can certainly review past data for their advertising campaign and the conversion rates they are getting in order to determine if reddit ads are worth the money
That’s good to hear, I hope they have many fights about it.
Probably why they are banning so many REAL users at such a high rate.
HAHAHAHAHAHAHAHAHA
They chase away the humans and ban the ones that are left!
Lots of people here keep mentioning that most shadowbans were caused by things they said, usually related to politics, but I’ve been instantly shadowbanned (and then suspended) after posting a comment about gnats fungus in the houseplants subreddit that, as far as I know, had nothing to do with politics.
Before this, it happened after posting a comment about digital art (which again had nothing to do with politics); so the question still remains: What is the point of all this besides making people frustrated and disappointed?
LMFTFY
Battling to ensure right wing users stay at the center of the social network.
Fixed it.
Starting when?
That ship has sailed.
The ship was never at that port.
Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.
Half of the comments are from bots and everyone gets autobanned.
Reddit is quite literally on autopilot
And the other half are re-posts.
It’s being propped up by AI and bots currently, at some point he must’ve realized that he banned too many people, and he couldn’t openly unban them to restore the numbersz so he went the Meta route
He didn’t say entirely or how many, lol. If there’s 2 humans writing, it’s technically still, “It’s the place you go when you want to hear from people.”
brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots
“exploring” meaning they’ve been doing it for more than 5 years already and just got another incentive to continue doing so
