I dunno. I agree that the way engagement is used is often toxic, but that doesn’t mean it isn’t useful. If your job is creating content, then its useful to know how well that content is being received by your community. Hell, without measuring interaction in some way you wouldn’t even know if you had a community.
I don’t think social media should be used for people doing their jobs, that’s what RSS is for. I’m on social media to talk to people, not to be sold things.
Its a communication platform and these people are just communicating. Part of good communication is watching who is actually listening. That’s all this is.
I dunno. I agree that the way engagement is used is often toxic, but that doesn’t mean it isn’t useful. If your job is creating content, then its useful to know how well that content is being received by your community. Hell, without measuring interaction in some way you wouldn’t even know if you had a community.
I don’t think social media should be used for people doing their jobs, that’s what RSS is for. I’m on social media to talk to people, not to be sold things.
Its a communication platform and these people are just communicating. Part of good communication is watching who is actually listening. That’s all this is.