A new law will ban retailers from using shoppers’ personal data to hike grocery prices—but consumer advocates warn it contains loopholes that companies could exploit.

  • Emi@ani.social
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    2 months ago

    Is this just for online orders? Or how do they get my data if I’d just walk into the store without using their app and paying cash? Facial recognition? If so that’s very dystopian.

    • halcyoncmdr@piefed.social
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      2 months ago

      If you don’t use a rewards or loyalty program, you’re already paying the highest price for the items.

    • Live Your Lives@lemmy.world
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      2 months ago

      Potentially face recognition, but primarily through the signals your phone outputs, like WiFi and Bluetooth signals.

    • fonix232@fedia.io
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      2 months ago

      A lot of stores here in the UK already employ facial recognition if you walk in.

      It stops known shoplifters throughout stores (so if you shoplifted in a Nottingham Tesco’s, be prepared to be banned from Sainsbury’s in Swansea), but it also tracks your shopping so it’s being sold as a convenience feature - you walk up to a till and it already knows what’s in your basket and how much you need to pay.

      Oh and while you walk through the stores, you get targeted advettisements that’s already connected to your online identity. You looked up symptoms of PCOS? Have fun being blasted with hair removal product ads throughout your shopping.

      It’s pretty fucking dystopian, yes. My local corner shop doesn’t need to know my shopping habits. It won’t sell me more milk or bread. And I won’t be buying that new type of chicken nuggies no matter how hard they try to sell it. I’m perfectly happy with what I want to buy, I don’t need or want optimised ads.