Brewing brand love: how AI startups are reaching subscribers through coffee — the cappuccinos are camouflage.
Coffee slops?
I know i sound like a doomer but…
maybe the bubble is about to burst and this is just panic diversification of assets? it sure is funny to attribute it to that.
I mean LOL maybe???
Heehee, well they have to make a profit somehow.
There surely will be microphones to train the AI.
I love how the photo of the inside of the place looks like it’s ai generated
They need to start making money somehow. Overpriced coffee sounds like a good start
The first hint that this place is run by an AI company comes at checkout, when guests are asked via touchscreen if they’re Perplexity Pro subscribers. A “yes” earns them 50% off drinks; a “no” triggers a QR code for a one-month free trial of the $20 service.
I’d have said “fuck off” and left without my coffee.
Reminds me of that uWink restaurant lol
They must be competing for markethare - they need more users. If those AI companies really are getting by with VC and other crap debt only this MO can only be propped up by increasing user numbers.
A billboard costs money. A cafe also has your brand name on it but can be operated at a profit.
I don’t know what this is really all about but I’m just thinking through possibilities. It could definitely just be a stupid marketing fad. The number of eyeballs a cafe will get in a metropolis like Seoul is tremendous. If they had a cafe in every town across bumfuk suburbia that would be another story.
We get so many free digital services from mega corps. If it weren’t for the physical costs involved, we’d already be getting physical goods like that.
Imagine a possible future of Meta, Google, and Microsoft shops. Selling under cost to bind customers.
Never thought that my dislike for the taste and smell of coffee would become something that actively makes me glad.
Great. Now “AI” will burn my coffee because it “thinks” I would rather have a hotter temp than I pick.
Good thing I like tea instead lol
