“now is not the right time to invest in developing this product”.
There it is, the most corporately banal statement ever
‘Now is not the right time’ is business code for ‘this will impact our bottom dollar’, the same excuse politicians give after every school shooting.
I’ve met Jerry, he literally served me ice cream, lol. He’s a very nice man. That being said, my response to this controversy has basically been “then why did you sell your company?”…What, they thought Unilever would just be like “sure, use our brand to do a swan dive into the most controversial subject on the planet! Great idea guys!”…Of course they’re going to block it.
AFAIK there is some clause in the sales contract that protects B&Js political activism as a brand.
It’s been in the news a couple of times over the years as they clashed with their new parent company.
I guess that’s something but still
They got 25 years. That’s a pretty good run.
And more than half a billion dollars adjusting for inflation
I would have sold too. I don’t know what he sold for, but it’s probably hard to even imagine having this much. He gave up all riscs and he can still make his new flavour under a new brand if he really wants to.
Usually big company goes to small company and says “we want to buy you instead of competing with you, and if we compete with you, you better be prepared to dig hard into your savings.”
Both sides smile at each other, and the small company capitulates whilst making themselves seem as big as possible.
TLDR: Sell out, or be muscled out
I’ve wondered that too. Were they sold into the idea that when the company is making lots more money it can do lots more good with it? Or are they really business men deep down struggling with their morals after seeing what happened to their ‘baby’?
Imagine if they went full exploitive and made the ice cream flavor but then added an Israel flavor in some twisted fair and balanced way to undercut Jerry’s wishes.
Off The Pager: it has pop rocks that go off in your mouth after 30 seconds
Seas Fire: it’s filled with sweet candies that have denatonium in them. But between those it’s quite mild.
That’s almost as tacky as my Uighur-themed weed strain.
