There is a big push from EU at the moment to reduce “red tape” to make it easier for business, see for example mastodon post from EC a few hours ago: https://ec.social-network.europa.eu/@EUCommission/114280068967975617

100% this. The freedom to say anything also does not entail the right to be listened to. Nobody is required to platform “undesirable” speech. Getting banned from a platform is a perfectly acceptable consequence.