"The design drew inspiration from the concept of “a piece of cloth”

  • brucethemoose@lemmy.world
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    1 month ago

    Inspired by the concept of “a piece of cloth,"

    Looks at URL.

    Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

    “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

    Looks at URL.

    When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…

    This can’t be real. Checks URL again.

    Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…

    iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

    …What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.

    • Blue_Morpho@lemmy.world
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      1 month ago

      “This can’t be real. Checks URL again.”

      Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”

    • brax@sh.itjust.works
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      1 month ago

      I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed

    • MrsDoyle@sh.itjust.works
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      1 month ago

      And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.

      I should start knitting these for Christmas gifts.

  • baggachipz@sh.itjust.worksOP
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    1 month ago

    Personally, I’m saving up for the “Apple Stick and Bindle”, the nouveau-hobo accessory of the season.

  • ch00f@lemmy.world
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    1 month ago

    We’ve come full circle.

    Also, I wonder if this is some kind of scheme to park the “iPhone Pocket” name for a bit in case they want to make a phone called that in 10 years.

  • vga@sopuli.xyz
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    1 month ago

    Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.

    But no, of course they didn’t. Because why the fuck would anyone want that.

    • Echo Dot@feddit.uk
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      1 month ago

      I’m so sick of this trend of trying to make the phone as thin as possible and then the camera bump has prominent as possible, completely negating any benefit. My partner would definitely like a thinner phone and would probably buy a phone that didn’t have the camera bump because it didn’t have any camers, if it meant a thinner phone that would actually fit in her pocket.

      Either that or keep the camera bump and just thicken the whole phone out and give me a larger battery and the apparently too big to fit 3.5mm audio jack.

      • rowinxavier@lemmy.world
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        1 month ago

        What I don’t get is why they don’t make a model with more battery space to flatten out the back. I would love a phone with 10Ah instead of 3Ah and I already carry a battery pack for this exact reason. The lack of options is super annoying.

  • taiyang@lemmy.world
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    1 month ago

    Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

  • DeceasedPassenger@lemmy.world
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    1 month ago

    What a sign of the times. God damn I fucking hate this. Some marketing team gleefully jerking themselves off to it somewhere. Their margins on this have got to be disgustingly high.

  • AntEater@discuss.tchncs.de
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    1 month ago

    Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.

    • Em Adespoton@lemmy.ca
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      1 month ago

      Probably not. Can you imagine someone with a non-Apple phone not being willing to buy an iPhone, but being willing to buy one of those?

  • verdi@feddit.org
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    1 month ago

    How are we getting so dumb? Worst of all, notoriously dumb. A bit of “under the surface stupidity” is tolerable, however, we’re well beyond the rubicon of stupid.

    The boomers were on to something when they called us “darn idiots”.

  • falseWhite@lemmy.world
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    1 month ago

    A sock with straps for ONLY $229.95!

    They know exactly how to price products for the Apple gang, any cheaper and no one would buy.