Memory-maker Micron has found a way to keep prices for its products sky-high for another five years, by signing 16 “strategic customer agreements” (SCAs) that include a floor price the company says comes with “a very robust gross margin for Micron, well above our peak quarterly margins in any past cycle.”
Micron CEO, president and chairman Sanjay Mehrotra explained the SCAs in prepared remarks delivered during the company’s Q3 earnings call. He explained that Micron has signed 16 SCAs, most of them covering 2026 to 2030, and that they involve a commitment to buy a certain quantity of product and pay for it in a pricing band that has a floor and a ceiling price. The floor price covers the historically high gross margins mentioned above, and the ceiling price means those who commit to an SCA are insulated if memory prices go even higher.
I’m not buying shit unless I have to. And then I’ll likely buy used.
Soooo if you raise the price sooo high then it lowers the price of barriers to entry. Congrats on maybe a year of monopoly before memory becomes a commodity like corn. Or AI crashes so hard that your customers refuse to come back. I feel like the later since using Micron memory for the past 30~ years.
Thus the 5 year contract - even if someone else starts adding supply they still get today’s high prices.
is there any good reason to charge more? I remember a long time ago, the people who run youtube had to have new technology invented to be able to store the videos on there.
is anything like that happening with ram chips?
Simple supply and demand problem
The same Micron that plead guilty to price fixing of memory 20 years ago.
https://www.theregister.com/off-prem/2004/02/27/memory-makers-hit-by-price-fixing-claims/1070959
not the same as price fixing if their entire output is being shoveled into long term agreed-upon contracts, is it?
gross margin for Micron
Gross indeed. Fucking greedy scumbags
Software developers: more Electron and bloated frameworks are what the people want! Running 10 independent browser instances for simple chat apps is a great idea!
I never understood the scale of this bullshit until I had a user request his script packaged. Now, Intune doesn’t like executing random python scripts, so I gave him several options for 8 KB, 50-lines-of-code script.
He disregarded them and wrapped it all in Electron.
I received a 380 MB zip file.
But, well, it had an .exe inside so I could work with that.
¯\_(ツ)_/¯
“strategic customer agreements”
Quick question: what consumer is agreeing to this?
I haven’t seen the customers named, but Apple finally increasing prices makes me think they’re one of them.
I wonder if anybody has told Micron about what happens when customers sign a contract but then declare bankruptcy shortly after.
Or what happens to the stock price once the temporary surge in demand fades or new companies enter the market and disrupt it.
That’s the point of the agreement. It locks in that demand by contractually requiring the companies agreeing to it to buy a certain amount of product regardless of whether they actually want it.
Personally, I view this as a sign that Micron believes the AI bubble is going to burst within 5 years, so they’re locking people in at bubble prices now.
Likely they’re just trying to hoard all of the compute in the US despite not producing many of the components, to try to create a substantive gap on AI. DARPA is not used to just being 6 months ahead. But eventually, something’s got to give. If nothing else, China is catching up on chip making.
Padme: “…and then they’ll drop, right?”
the barrier to entry for ddr can’t be so high that someone can’t buy a fab machine and undercut them can it?
China seems to be working on it.
They need to hurry up, I need some third shift Sunnlecs branded ddr6 STAT
It can.
It’s not just the price. If you get excavators to your new chip factory plot today to start building foundations it’ll take several years until you get first chips out of the line after everything is calibrated and ready to go. By then you’ve thrown few hundred millions on the building, machines and all the physical stuff. Hired and trained workers, managed supply chains and built a system which is pretty expensive to keep running.
So, you’re betting quite a lot of money and time against that the market stays like it is for the next 10 years (give or take) to just break even. If the bubble bursts in 5 years you have incomplete factory without potential market and a metric shitload of debt on your company. And that’s the same odd you’re betting against when trying to raise funding. Venture capital understands this risk too pretty well and that’s why everyone and their dogs aren’t building chip factories right now.
Saw a great documentary on the company that makes all the memory fab devices. They aren’t quite as bad a processors, There is only one company left that makes the house sized machines, but they’re largely self contained. Still need a clean room, but you probably don’t need as huge of a factory.
Hold on, let me just solder together several billion MOSFETs and I’ll sell you some homemade RAM on the cheap!
I read this as Mormons. 😶
Well, I know who’s gonna take a beating when the bubble pops and the market falls out from under them. What a stupid decision.
“Hey guys, this AI thing is gonna be like this forever. We’ll never lack for insane demand ever again.”
I think the logic for the customers is that either: A) It will work out exactly as predicted and we can afford whatever the hell we want, so it’s worth it to have secured supply
B) Declare bankruptcy, the purchasing obligations no longer matter.
Fun fact: this place lays off employees damn near yearly, in big waves lol
a floor price the company says comes with “a very robust gross margin for Micron, well above our peak quarterly margins in any past cycle.”
Fucking robber-barons.
Isn’t that called price fixing, and is generally illegal?
Yes, but the fine is far lower than their profits here… so, it’s only illegal if you can’t afford it.
“Cost of doing business”
If there’s some collusion, sure, but you’d have to find a government body with the will and teeth to prosecute.
Nothing really against charging whatever you feel like outside of things like certain supplies during disasters. It’s shitty
Wouldn’t this just be selling security?
You would enter the SCA if you want to secure your supply chain against the risk of inflated pricing. The risk would now be overspending if the market drops. Comparing the two risk profiles, an organization might decide that they have more stomach for overpaying a set amount over 5 years. As opposed, of course, to the risk of paying an arbitrarily expensive amount indefinitely as the market remains volatile.
So now, while planning out the next 5 years of business objectives, you can plan against a much more solid best/worst case scenario. That minimized uncertainty, which lets the business keep moving even if at a more expense pace.
Unfortunately yes, but the current government is not going to enforce the laws
Only if regulatory bodies do something about it.
This is just like selling / buying options in any other industry, e.g farming to buy something at a specified price in the future.
They’ve agreed to buy XYZ product at 123 time at a price between $100 and $200.
If prices plummet, they’ve still agreed to buy it at $100 (similar to selling an options $100 Strike PUT), but if prices skyrocket, they don’t need to pay more than $200 (similar to buying an options $200 Strike CALL)
Anything in between is just the price, so if it’s $150 then its just $150
It’s not exactly the same as using options, but the rough idea.
I’ve never signed a contract to buy something 5 years from now at a certain price.
You’re not a company dealing with massive inventories :P
It’s a real thing.
its price fixing if the agreement is among ‘competitors’ - this is price fixing for a customer(s)
Yes, but it’s AI, and Peter Thiel have bought all the politicians he could, so they will let them get away to “gain an advantage against China in AI”.
no?
Agreed, it’s obviously not related to that concept. Confusing suggestion.
“Locks in”…if all of a sudden there was no demand you can be assured they would “lock out”. Micron likes to put the boot to the throat when they have an advantage. Not someone I’d do business with.
Yeah, everyone was paying to back out of their contracts as soon as the prices went through the roof. The customers will do the same when they come back down if they are stuck in these contracts.
I believe that most of the customers signing these agreements are also the ones responsible for the memory shortage in the first place, and will go bankrupt when the AI bubble bursts, so the contracts will be voided in bankruptcy court.
Assuming these customers are the reason for the price hikes, their backing out is the demand loss needed to bring prices back down.
