To me it looks more like an iphone than a ferrari
Looks like a Volkswagen
If ford had made it it would be heralded. But it’s just not Ferrari material.
Not a bad look IMHO, but yeah Ferraris tend to be distinct and this isn’t really
Yeah I think it’s a good looking car but it’s clearly not a Ferrari.
That’s because it was designed by Johnny Ives.
No it wasn’t. He only designed the interior.
I guess I misremembered then. Once I saw this car, my suspicion is that this may have been the canceled Apple car. My theory is Apple saw how much it cost: or something and decided to sell to Ferrari to recoup some of their investment. Apple’s biggest mistake (or saving grace to keep them out of this industry) would have been to not let him design the whole thing and Ferrari was left with this.
There’s no way Apple would have designed something that bad.
You must not remember the beige boxes they had in the 80s and 90s
The Apple from the 80s and 90s, 30-40 years ago, is not the same Apple as in 2026.
And today’s Apple isn’t yesterday’s Apple either or the one from the 2010s. I’m just saying I bet Apple expected another cheese grater or all aluminum design reminiscent of a cybertruck from Ive if they let him design the exterior.
Apple constantly produces crap (unless you are talking about looks). Case in point, every single one of their computer mouses… Even something common sense like placement of the power button eludes them. Their titanium laptops all had flaking paint and failing hinges, etc
They are good at producing good looking items, but, any schmuck could tell them they are overlooking basic BS. The only reason they get away with it, is because they produce a product which SEEMS well manufacturered
Jon Ive ruined Apple.
This reads like a corrupted Garfield cartoon.
There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
I mean, I feel nuts because I’ve complained about so many EVS that look terrible and not like a normal ice car.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
They just reissued the Testarossa.
And it’s a hybrid.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Plus the EV platform package they used is basic AF and the battery under the seats means you have to elevate the cabin a lot
Low volume high end cars usually had a lot of overengineered solutions to problems that are now easily solved in modern budget cars by software and new materials/manufacturing. They could come up with a complicated battery system that gives them more design flexibility if they wanted to. They fucking should frankly.
The one in the pictures had a fuel bladder system IIRC. Not as exotic as figuring out asymmetrical distribution of multiple different sized battery boxes, but they did weird stuff to make their cars all the time. That’s the point of exotic cars that look stupidly different from other cars.
Cars are a weird one because they are a big part of the system of why the world sucks and luxury cars are just absurdly expensive status symbols. But fancy cars used to mean cool engineering! I’m even all for keeping most cars running on gasoline so long as there’s 90% fewer cars on the road. Usually online you can’t hate cars (the economic-social phenomenon ) and love cars (cool torque machine living room) at the same time. And I hate that
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn’t stand for it as well.
Seriously marketing has so much power in my company. They dictate what products get developed. Meanwhile my so company they are treated like jesters.
I drive an EV
This sort of shit doesn’t help with idiots hating EVs on principle
In my view, the EV-drivers are the idiots. Although I’d prefer “ignorants” as those can be smart and dumb.
EVs are almost 100% cloud-cars full with surveillance and subscriptions and everything bad that comes with it. Not to say EVs are inherently bad, they aren’t. I would love one, technically speaking. I also love tech and gadgets. But not this level of remote control over “my” car.
I went from Bentley to cheap dumb cars over the years just because they all do it, some more some less. And EVs are the top of the “modern” shit. But the “entry-level” cars are still only filled with the basics. Even haptic buttons and dials (beside a damn touchscreen though).
You will own nothing, rent everything, and be happy about. I won’t.
You wear your ignorance with such pride
My EV has no subscriptions or anything remotely like that
But, you seem quite keen to use “shit I made up” as a reference, so I won’t bother engaging with you any more
If you would listen very carefully, you might hear the sound of me not caring about that.
Youre right in that new cars are all shit. But that goes for ICE and EV.
Rolling surveillance mobiles and unrepairable. Total garbage.
Old (note, old to me means 70s or 60s, but I think younger folks now think 90s is old, so I’ll go with that) was better in every way. I’ll take a 99 civic over any new car today. Though id say about 2012 is peak if you want more comforts (I do not). Really sucks we allowed the government and corporations to fuck up cars so bad.
True, the ICEs grow more shitty from year to year. But the EVs are made to be “the future”. They begin where some ICEs end. Plus you can’t really make a totally dumb EVs.
But yes, I loved progress from manually winding windows to electric, or ACs, and even android auto (on an anonymous account on a dedicated phone). But with “going online” and 99% touch instead of haptic, nope. Go fuck yourselves.
We bought some “cheap” cars to test if it would work too. And sticked with a Mitsubishi. No bells, no whistles, only what we really want/need.
You also cant make a totally dumb ICE anymore with safety and emission regulations. If you buy a new car, it will have all the necessary tech in it to track you and send telemetry. It doesn’t matter how barebone the car looks unless you personally stripped everything down to the metal and remove every electric component that’s not 100% required.
Maybe in the US…here, customers have a tiny bit of rights and protection left. our car has no such nonsense. Expensive crap has been stripped out. In this model you can’t even get any connected features and we already have the top model of the bottom class 😁
If with “here” you mean anywhere close to the EU market, then I have to dissapoint you. An SOS button is mandatory which then also includes a GPS module.
Only applies to brand-new models. Ours does not have this, despite being just made because the model itself is there for a longer time :-) Besides, this thing poses no harm at all. It just sends an MSD to the emergency-hotline. That is absolutely helpful. Why would I, or anyone, mind that?
I do mind telemetry and whatnot going to some nasty corporations without my consent. And subscription-based crap due to a constantly connected car. All Shit I don’t even want but also have to pay for like the obedient lil consumer-filth that they take me for.
I went from Bentley to cheap dumb cars
👍👌
Modern ICE cars have the exact same telemetry, even at the lower end models now. There are ways to circumvent some of the monitoring by deliberately terminating their antennas however. It really depends on the model though and whatever documentation regular drivers would be willing to share. My EV was modified this way and now I have a tiny reminder on the corner of the console that it can’t connect.
This is all a bandaid of course. We either come up with a gray market of workarounds or we demand legislation to remove this shit in a privacy bill. Considering we have a mandate by Congress starting in 2027 to install AI equipped driver facing cameras to disable the car if the driver even vaguely looks incapacitated shows that it would be a massive uphill battle however.
Terminating antennas doesn’t usually work in areas with good cell service. Traces on PCBs are good enough to transmit/receive to towers unless you’re in a rural area.
Best bet is to remove the modules that control data collection entirely, if you can for your car.
True, ICEs are not far behind the shittiness. But at least you still can buy NEW cars that don’t suck. Ours e.g. now has AC, assheating, rainsensor and android-auto (I know no worthy alternative to being independent to the car’s shitty onboard-system. anonymous account, VPN and dedicated phone.)
And yeah, congrats you could “hack” yours, but it’s indeed bandaid. It’s just a constant battle you’ll loose in the end. Same reason why I gave up on windows and android. I’m tired l, boss.
Same energy
I think it looks alright, honestly.
Yes, if it was a Kia then it’d be great (at 1/8th the price, maximum).
Yeah, that’s exactly it. It doesn’t seem bad. It just seems out of place based on the price point and clientele.
I also think it looks alright, but if you saw one on the street, would you think it’s a Ferrari?
I’ll preface this with the fact that I’m not really a “car person”, much less someone in the market for a Ferrari. I’d say it looks like a Ferrari from the rear more than the front. Isn’t that what you’d expect? It hasn’t got a traditional engine in it, so if you designed the front to look more like a traditional Ferrari, you’d have to design it to look like it has a traditional engine, but then form wouldn’t follow function, so it would be less beautiful by that standard. If I were a really rich person looking to buy an expensive car, which I’m not, I’d think I might consider it.
Yes, because it’s got the giant yellow Ferrari logo on the side of it.
The thing that gets me is when car designers make a car that’s trying to be something it’s not. It’s an EV, not an ICE vehicle. If anything, amplify the motor hum under load (accelerating). Don’t simulate engine sounds. We’re tired of living in a simulation.
If I was him, I would too. That thing is a disgrace.
The person they’ve got to get rid of is John Elkann
This could be a Lotus. Lotus E-clipse or so
I don’t even think it looks that bad, it just doesn’t look like a Ferrari
I saw an image edit with a Toyota Prius badge and I legit liked it
Hyundai’s Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius
Honestly, too many Cybertruck vibes for my taste. Maybe it’s better from other angles
I feel like this what a more finished design of the cybertruck could have been. Personally, I like the sharp angles and strong lines on this car (to clarify, the cybertruck is fugly and has no redeeming qualities) and hope we see more of this style in the future.
That’s kinda neat looking honestly.
Front end looks very Lamborghini to me.
Tbh I don’t know high-end cars well enough to tell the difference. I thought some of the older Ferrari designs had that angular front, though?
That was in the 80s when everything was angular. Lamborghini kept that going while Ferrari trended toward pointed front bumpers, rolling curves, and a bigger back end. The quintessential Ferrari is the 2002 Enzo Ferrari and this borrows non of the design elements from that.
Don’t get me wrong, I actually don’t mind the design of the Ferrari Red Luce. The other colors look horrendous for some reason, but the red works for me. If I were nitpicking though, I think they could have slimmed down the chassis, gave the front end a bit more aggressive point, and reworked the back end to not look so flat. The designer is a former Apple guy and I think it shows. Purists would have wanted something bold to showcase a new era for Ferrari I think.
Ah, gotcha. I didn’t realize they had an external designer for this, but I can totally see Ives’ touch now that you’ve pointed that out. It seems like a really odd choice to use an external designer with a very different design ethos on a product that is to launch that new era. I could see it as a one-off collaboration where they go “Look, we let Jonny Ives design a Ferrari!”, but this is the foundation of a new category of vehicles for Ferrari.
The fact that this new vehicle doesn’t lean on the brand’s own history and design ethos tells me as a consumer that Ferrari either doesn’t have faith in its own design team anymore or is run by a bunch of out-of-touch executives who have no clue what their market wants. Either way, it’s pretty damning.
I imagine that’s the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.
Yeah definitely, like if Audemars Piguet released watches that didn’t look like an Audemars Piguet they’d definitely get a similar reaction from similar clientele.
Like this?
Technically that’s a swatch release, similar to the Moonswatch. People went crazy for the royal pop though, more than I thought they would.
No doubt!
I totally agree. It looks like a startup made a concept of a vehicle in a movie. It’s not ugly by any means ugly but when I see a Ferrari I KNOW it’s a Ferrari. Same way with a McLaren or a Lamborghini.
Its growing on me. And the rims as an old GenX’er didn’t Vector have a set like that w/ the Bi-Turbo/Twin Turbo? I like the “Jet Turbine” look of them.
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But I can see why an EV Ferrari would get backlash from the purists. Its not a traditional ICE race car. That said I see racing going to EV as the torque is insane on electric. We are already seeing it in drag bikes
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Another prediction on EVs, their charging bottle neck will be filled by standardized batteries that can be removed by a robot.
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Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
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This fixes recycling and repair. I’m sure I’m not the first to think of this, but its going to happen.
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Oh and your correct this looks NOTHING like a Ferrari, I mean not even “Ferrari Red®”???
We need better formatting of text on here asap,
Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
This is already being done in China.
It looks fine.
It just looks like a minimalist hatchback in a era where minimalist design is already overused.
The interior is the only part of this vehicle that is actually interesting.
The company’s shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows.
Whoever designed that smooth as a booger look clearly didn’t have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
I thought he just designed the interior?
Johnny I’ve would drive around in. Sinclair C5 and it shows
Aww I think it looks cool. I get that people don’t like change; but it’s not like they’ve stopped making the other ones. Feel bad for them; I don’t think its the best use of collective action to punish new ideas that are way down the totem pole of evil in this world.
Ferraris have soul, they’re exciting, they look fast standing still. This thing looks fine as a standard passenger EV but it is no Ferrari. People are telling them exactly that, collectively.
I don’t think people would have minded very much if they had taken one of their existing chassis and swapped it for an electric drivetrain, but kept the design mostly the same.
This thing looks fine as a standard passenger EV
I’d honestly disagree there. It looks like someone wearing oversized clothes, which isn’t helped by its colour scheme.
It stands out in a bad way, compared to a modern passenger EV, which arguably looks nicer because it’s less awkward.
Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.
Lol it’s so ugly… It’s not that hard to create an EV. Which can also be beautiful.
And of course they chose dookie color to showcase it😂 not even the classic red color Ferrari is known for.
Jony Ive only designed the interior of this monstrosity.
Yeah, it looks like something Jony Ive designed… Shortly after the LaFerrari came out they said they’d never do an EV or SUV, which is probably where most of the backlash come from. How the turn tables, eh?
Edit: Did Jony Ive also design the interior? Because it looks like straight out of an Apple Store.
Jony Ive only designed the interior. He had nothing to do with the exterior of the car.
That makes sense. Who designed the exterior then? I don’t think it was Pininfarina.
How hard is it to put a battery on a testarossa.
Dumbasses tried to reinvent the ev
