The first one to make a safe bare bones electric vehicle with no dash screen and solid state batteries wins.
slate.auto
Sooo BMW drivers are gonna drive like bigger assholes mow?
Distracted assholes, yes.
If this shit came on while driving I would wreck the car ans sue the shit out of BMW.
But I’m not an asshole, so I’ll never own a BMW…
It is illegal to show anything like that while the car is in gear.
However, it’s completely fine as soon as you turn it on, or are sitting parked, or in aux mode.
Fine, put it in park in a drive through. Suddenly McDonald’s bans BMW drivers from the drive through because it won’t go into gear until the commercial ends, which becomes more of a a problem than either brand wants to admit. The internet does what it does and now BMW becomes the new Chevy Beretta.
Let’s play this game. I am powered by spite and way too much accumulated PTO.
Turn on car, forced to watch an ad before you can shift into drive. Turn off car, forced to watch an ad before the doors unlock and let you out. This is the future…
BMW exec just came in his pants
I though it was illegal to even do that. For example, parked at a read light and texting is definitely illegal. You need to pull over completely off the road to do that.
So I don’t see how a car can show you ads at a read light or stop sign, this literally diverts your attention away from the intersection and surrounding area.
Park, like not just braked but fully parking gear, so not at a red.
This and the fact that you have to pay subscription to built in features you thought you’d bought. Sold mine and bought an MG. Can’t see myself buying another Beemer unless BS this gets fixed.
The most amazing thing about all this is the execs that came up with the idea genuinely seem to think people want this.
How out of touch can you get?
If you have worked with marketing or brand of a large corp, those people are always the furthest away from the real work a company does. They have no idea of the real customer base, only numbers on engagement and NPS reports.
Nope. They didn’t think it was a great idea because people will like it. They thought it was a great idea because of money.
No, they think shareholders want it. They don’t care about consumers at all. The shareholders are the only people companies care about. The consumer doesn’t matter at all.
Cars have gotta be the worst possible place to put ads. Distracted driving is already a problem, this is just going to make it worse
You’re missing the point: that’s where the autonomous driving comes in! People are now just sitting there watching the road, while they could be spending that time watching ads…
- Some BMW exec probably
At this point, it would be better to just lease the car. What’s the point of buying it if the manufacturer still controls it and it’s not actually mine?
At this point it’s better to get a bicycle.
I’ve always wanted to test drive a BMW, but now I’m certain I’ll never want to own one.
One of my friends had one as a rental the other day. Even though I was the passenger I could tell it was fun to drive. Maybe I’ll get one next time I need to rent something, if it’s not much more expensive.
I’m certainly not going to buy one. Expensive to own and maintain.
Prime example of enshittification
That’s only fun for idiots and only once or twice.
The insurance industry, on the other hand, will have a field day.
I dream of the day all marketing people are flung into a mass grave.
I mean, this is just crap marketing from incompetent idiots.
A better marketing strategy would be to have Spiderman themes for the infotainment, and i don’t just mean a generic Spiderman wallpaper and icons, no, make an Avenger’s computer UI design that fits the theme, complete with themed sound and lighting effects. The tech is there, don’t just limit it to just displaying a video.
You could easily do that for different movies/brands without it being seen as marketing slop.
I mean if they wanted a themed UI from the Agents of Shield franchise they could make a Shield one and a Hydra one. When selecting the Hydra, the lightshow could make it look as if Hydra is taking over the car.
But good marketing today is a lost art, slap a video on everything, produce a shitload of crappy stickers with the generic logo of the film, produce from low quality “limited edition” collectors item…
This is just boring, but make the movie universe seem real, and you got a hook that will not only work, but actually be praised.
Marketing isn’t designed to be effective. It’s designed to be hated. While we bitch about this. Spider man and BMW keep being mentioned. The marketing people got what they wanted by being invasive and arguably abusive to their customers.
Soon some pedestrian is going to be run over at a intersection because a driver became distracted by the ad that popped up as soon as they came to a stop.
There’s nothing like the freedom of having a car, trapped in a traffic jam, being forced to watch adverts. At least you won’t notice all the cyclists going past you.
What an awful “premium” brand. They’re the same ones trying for subscription access to heated seats, remote start, or driver assistance features among others.
What a crap brand.
If you willingly paid a premium price for a car where there’s a subscription to use built-in features that even “non-premium” brands have, then are ads on your screen really going to be a dealbreaker?
Especially if you can get rid of them for a small monthly fee.
That is the weirdest thing. I can understand bottom of the barrel economy brand going “The initial cash is small, but we will nickle and dime you on the service fees and show ads. What can you do, afford a different car? Don’t think so.”
Premium brand like BMW? What you smoking there in Bavary?
Your customers can afford to choose another car. Your price is high enough people expect smooth nice experience. Not annoying ads or clear pointless cash grabs like charging for already installed seat heaters. Sell the trim package or not.
What people will accept is “okay the maintenance and service at garage costs, if one wants to maintain this in nice condition”. Those suspension bushings, dampers, springs, tires and so on still need the normal amount of premium garage priced maintenance.
Exactly stupid nickel and dime cons like this are the fastest way to destroy brand image that takes decades to build, when I was ready to buy my first expensive Android phone I bought a Samsung Galaxy as I thought Samsung built good quality premium phones, and then I noticed that they had ads built into it through their default apps just like the budget android phone makers like Xiomi etc and I immediately lost all respect for the Samsung brand, my next phone was an iPhone after that
I leased a BYD seal for the last few weeks as an extended test drive and it has adverts on the screen you use to change the climate control so…
You’re lying.
Dunno why, but it’s kinda lame
Adverts for BY D own products are still adverts.
Truth hurts?
Ok you do you.
The adverts that I have never once seen when I drive my car?
Pretty cool how we live in some parallel reality
Or, you could just be full of shit
Maybe some have them, some don’t?
Tech companies do something called A/B testing where they will release a “feature” such as Ads to a segment of the user base and not to the others to see how they respond to decide if they want to release it to everyone, so yes in many instances we do live in parallel realities.
This is much more acceptable when the product itself is cheap. See also: “smart” TVs for a hundred bucks.
I think it’s already the case on turn signals, but nobody noticed
What’s the difference between a BMW and a cactus?
The cactus has the prick on the outside.
It’s a threat.
It doesn’t make things much better, but:
the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.
Also, it doesn’t play while you’re driving.
BTW, according to BMW it’s not an ad, lol:
To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles … bla bla bla
Once again: since there’s no way of getting around surveillance & IoT bullshit in cars, I’m just going to have to take extremely good care of my old clunker.
Ah yes, this is a partneship, not an ad.
Some marketing executive earned their paycheck for the month by coming up with this…
This would be a neat gimmick if it came with free tickets to the movie. Considering the price of the cars and the fact that only newish ones get the ad, they could afford it. It might even be positive PR.
I already hate the random length warning to obey road laws.
I will continue to pray for Slate to not completely suck. There’s a “smart” module that has a cellular modem, but it’s something you have to opt into and pay for it.
Same. I have a 2016 Subaru Outback that I wouldn’t mind giving to my daughter, but like hell am I buying anything connected to the Internet and tracking my every drive (for profit). Slate and to a lesser degree: Rivian are my only EV choices right now.
What’s Slate? Interesting.
