KPop Demon Hunters was a resounding success for Netflix, coming out of nowhere to become the platform’s most-watched movie of all time and spawning several of last year’s biggest pop hits. It was less of a success for Demon Hunter, the Christian metal band that presumably has been getting mogged in the search bar ever…
You are right, but this isn’t a video game versus a grocery store chain comparison here. It’s a real life band vs a movie of a fictional band. The question of trademark infringement is not necessarily even about direct competition or intentional use. It is about whether a reasonable consumer of their product might confuse the two names/logos.
Were the movie just about some typical warriors fighting demons and others just sharing a similar name, I doubt that they would have much of a case due to lack of overlap. But as the film is about a band (even if the band itself has a different name), and the actual soundtrack for this fictional band is immensely popular and carries the film name, I think they could make a really good case about consumer confusion.
Edit: They even demonstrate actual consumer confusion that has already occurred in their court filing.
To prove their point, included in the filing is an email from a person who spent $500 on top-tier tickets to a Demon Hunter concert in Albany, thinking they were purchasing admission to a KPop Demon Hunters event for their children, aged five and six.
You are right, but this isn’t a video game versus a grocery store chain comparison here. It’s a real life band vs a movie of a fictional band. The question of trademark infringement is not necessarily even about direct competition or intentional use. It is about whether a reasonable consumer of their product might confuse the two names/logos.
Were the movie just about some typical warriors fighting demons and others just sharing a similar name, I doubt that they would have much of a case due to lack of overlap. But as the film is about a band (even if the band itself has a different name), and the actual soundtrack for this fictional band is immensely popular and carries the film name, I think they could make a really good case about consumer confusion.
Edit: They even demonstrate actual consumer confusion that has already occurred in their court filing.
Yes they have proof delivered straight to them that consumers are confused. I think they have a case.