The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

  • rekabis@lemmy.ca
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    7 hours ago

    Can’t fleece us enough with stupidly-expensive junk food, now they’re also cramming advertising down our howling pie hole

  • Krudler@lemmy.world
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    9 hours ago

    No, there is no reason to be eating that trash, that hot candy masquerading as food. And yet people will continue to do so, because they are addicted to it. That word carries a lot of stigma, but it’s the fact.

  • RoddyStiggs@lemmy.blahaj.zone
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    12 hours ago

    Why am I subscribed to this fucking community if all you’re going to post is clickbait about advertising. Jesus Christ fuck this place.

  • rumba@lemmy.zip
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    18 hours ago

    We’ll be right with you shortly, Please enjoy this word from our sponsors:

    [two 30 second video ads]

    Just a reminder, next time, use our app, and for a small monthly charge, you can skip the advertisements in our drive-thru lanes. Just purchase the McD Express-Pass and you’ll be heading right to our pickup window at lightning speed!

  • AlligatorBlizzard@sh.itjust.works
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    1 day ago

    I went vegetarian almost fifteen years ago and aside from a brief stint of working there out of desperation, I’ve had no reason to go in one because there’s nothing there I can eat (no McPlant in the US). I don’t miss it. At all. And from everything I’ve heard their food has only gotten worse in that time.

  • mrgoosmoos@lemmy.ca
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    1 day ago

    why on earth would I be at an american-owned fast food chain that is renowned for serving overpriced crap out together by somebody who couldn’t give a half a fuck about the burger being even moderately presentable?

    oh, and the drive thru? I haven’t been in one of those in years. I’ll walk inside, thanks, then bitch about how they’re prioritizing drive thru customers over the one person literally standing in front of them

    • Aussiemandeus@aussie.zone
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      18 hours ago

      To answer your question,

      Because you’re not everyone.

      The entire internet isn’t aimed at you

      Furthermore if you’re American then you can fuck off because your entire country is ruining the world, and i don’t want to hear ohh it’s not all of us blah blah blah.

      Your government your people, think back to how you would deal with North Korea 10 years ago.

      Fuck off fix your country before you kill us all

      • fyzzlefry@retrolemmy.com
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        18 hours ago

        My favorite thing is that Russia, China, Iran, Saudi Arabia, Isreal, Etc can mess with our elections, our media, and our politicians. And our allies wag a finger at us and tell us to fix it ourselves. Shitty allies.

  • melfie@lemmy.zip
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    1 day ago

    Meh, I’ll stick with In-N-Out if I want a burger and fries. At least their employees are paid better, the food is better quality, and they don’t pull “make number go” up bullshit like this.

    • JustPlainDave@lemmy.zip
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      1 day ago

      I don’t know if it still applies, but back in 2008 when I still lived near one a double-double and fries was only a dollar or two more than a double quarter meal at McDonald’s.

  • abcdqfr@lemmy.world
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    1 day ago

    Anyone else see the illusion in the thumbnail? for the longest time I was staring at it, seeing the perspective looking down at the corner of the building, probably a drive through on the bottom left out of frame. sign faces to the right… read the article, look back up, now the perspective is looking up from the sidewalk, sign pointing left.

  • 404found@lemmy.zip
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    2 days ago

    McDonald must be panicking a little bit after recent financial reports. They have lost a lot of business from their consumers buying something ‘cheap and quick’.

    I’m usually not going to spend $15-$20 on a McValueless meal when I can go somewhere else for that price. Let’s not forget the everyday struggle McDonalds employees have when it comes to putting your entire meal and sauces in the bag at the drive through. Don’t drive away and come back to tell them or you will have a manager interrogating you as if you’re trying to steal some gourmet shit.

    How about you train your employees better or take your job less serious because you’re just another disposable employee to McDonald’s. This situation definitely didn’t happen to me the last time I went there. I’m not salty about trusting McDonald’s is competent enough to give me what I pay for without having to argue about it.

    • myyass@lemmy.world
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      1 day ago

      This is desperation as much as saying water is wet. Fast food has exceeded it’s peak and is crumbling. People aren’t getting excited for fillers; and this goes to a lot of things like frozen food. I’m not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it’s not me; everything tastes great whenever I’m overseas… even the McDonalds.

        • myyass@lemmy.world
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          9 hours ago

          I think that got ramped up in 2020. I did get the 'vid and food started tasting weird. Then I went out on a limb and started cooking at home; I watch a bunch of gugas videos and started grilling my own steaks and I can’t turn back to ordering a steak at a restaurant anymore. Though there is an exception to getting meat overseas.

          • 404found@lemmy.zip
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            8 hours ago

            Home cooked meals are still the best. I agree with food from restaurants declining after 2020. Restaurants must have been hit pretty hard trying to maintain prices with grocery prices constantly changing. I’m gonna have to come over to try your steak one day lol

    • Washedupcynic@lemmy.caOP
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      2 days ago

      The fact that McDonald’s is struggling is a symptom of the K-shaped economy. Let’s be real, McDonald’s is where the poors and middle class eat. If the poors and the middle class are doing worse financially, McDonald’s is a discretionary expense that is going to get cut. If McDonald’s wants to survive, they better figure out some new products and markets to expand into where people have disposable income to spend.

      • 404found@lemmy.zip
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        10 hours ago

        You’re probably right. Definitely a sign of the economy doing bad for too long. McDonald’s diluting their product so much that it’s become subpar by fast food standards hasn’t helped.

  • HubertManne@piefed.social
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    2 days ago

    someday for some reason I will likely end up being at one and have forgotten all about this and be like. wtf

      • HubertManne@piefed.social
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        2 days ago

        I definately was at them post covid and then when egg prices surged their breakfast sandwiches were a relatively good deal I think because of previous contracts they had. That I think was the last point where I was going to them. I actually remember after that I was running home while my wife was in the hospital to let the dog out before coming back and broke down as I needed something to eat quick. man I regretted it. should have just picked up a protein bar.