The median EU retail price of an RTX 5090 rose from €5,900 to €7,730 between 19 September and 19 October 2026 — a +31% move across about 20 tracked EU shops. On a fixed 11-card basket, the price index is up 84% since 25 May, with roughly 10% in the last week alone.
I’d hazard that people buying those cards at that price aren’t buying them for gaming, they’re using them to run local AI models
But you can buy a ton of online AI access for that kind of money.
I know, I know, privacy and offline availability and all that, but sometimes you gotta weigh the pros and cons.
yeah that makes a ton more sense. Still an insane amount to spend on a graphics card, something in my brain breaks a little
it’s out of reach for us, but for some companies this might end up being cheaper than buying AI from american monopolists