While one might struggle to find evidence that people are striving to become obese due to these ads, I think, these ads normalize (or at least, try to normalize) obesity which might lead to obese people not wanting to seek help (medical or otherwise) or might even discourage obese people from trying a healthier lifestyle.
The reason we target advertisements in this way is because they’re saying “this is what you need to look like” which encourages young women to starve themselves as they strive to be size 4. This is a separate issue to merely “normalising” things. If you’re concerned with normalisation of obesity, why are you focusing on adverts and not, say, The Simpsons or Family Guy?
Because Homer struggles with it and tries to lose weight and the clothing industry marketing was unapologetic adiposity jingoism for a few years before us fascism overcorrected with Sweeney’s geans.
While one might struggle to find evidence that people are striving to become obese due to these ads, I think, these ads normalize (or at least, try to normalize) obesity which might lead to obese people not wanting to seek help (medical or otherwise) or might even discourage obese people from trying a healthier lifestyle.
The reason we target advertisements in this way is because they’re saying “this is what you need to look like” which encourages young women to starve themselves as they strive to be size 4. This is a separate issue to merely “normalising” things. If you’re concerned with normalisation of obesity, why are you focusing on adverts and not, say, The Simpsons or Family Guy?
Because Homer struggles with it and tries to lose weight and the clothing industry marketing was unapologetic adiposity jingoism for a few years before us fascism overcorrected with Sweeney’s geans.