Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.

  • RunawayFixer@lemmy.world
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    4 hours ago

    Apart from how insane it is to put obtrusive ads on a car dashboard, having to link your phone to your car and then call a phone number to opt out of touchscreen display ads is 🤯

    There is going to be a reason that they’ve set it up like that.

  • CocaineShrimp@sh.itjust.works
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    5 hours ago

    This is why I’m not going to buy RAM / Dodge / Chrysler/ Jeep / anything Stellantis owns, and this is why I’m not buying any new car with “smart” / “built-in” junk.

    I don’t know of any car that has an actually good head unit. Its either garbage because its a giant touch screen, making it super difficult to navigate without looking (that’s why all the controls in an airplane are different shapes and sizes), or its just a hub for you to run Android Auto / apples equivalent.

    Now ads? Ffs…

    • KayLeadfoot@fedia.ioOP
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      2 hours ago

      The Ram 1500 is the official car of “more than one, but not so many they take your license away” – both DUIs and beers before going to work.

  • Zink@programming.dev
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    5 hours ago

    To me this looks like something potentially worse than just an ad. It looks like this text might be configurable by the dealership. I wonder if all of that gets screened and approved by people that work for the carmaker. Otherwise we will eventually see some funny stuff show up in people’s trucks.

  • devilish666@lemmy.world
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    4 hours ago

    Is there a custom firmware to counter this? And is there a way to inject custom firmware into it?
    It’s very strange that no one has created a custom firmware to counter this.

    • enumerator4829@sh.itjust.works
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      2 hours ago

      I don’t think there is much overlap between the sets of people

      • buying these cars
      • having the competence to hack them
      • having the willingness and finances to potentially brick the car
    • Lifter@discuss.tchncs.de
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      2 hours ago

      The problem with that is that insurance companies would gladly interpret that as tampering of the vehicle, voiding your insurance and which will really fuck you up in case of an accident.

    • just_another_person@lemmy.world
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      9 hours ago

      This is the defacto stance of advertising agencies doing horrible things.

      “OOHHHH, You mean you DIDN’T want ads on your coffee maker or vibrator??? Our bad. This was a technical error we will fix immediately!”

  • SpoonyBard@lemmy.world
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    7 hours ago

    Eventually someone is going to get the idea that hospitals should start installing chips and screens into the skin of newborns and it either displays ads or it only cost $150k to have it removed. Thanks for having your baby at our hospital. The ads help pay for our CEO’s 4th mansion.

  • darklamer@lemmy.dbzer0.com
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    9 hours ago

    It’s kind of sweet that they write that you need at least RAM 1500 to get these ads in your truck, so that the solution simply is to install less RAM in your truck if you don’t want the ads. (I’ve never owned a truck so I don’t know how much RAM is normal, but 1500 sure sounds like a lot.)

    • seralth@lemmy.world
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      7 hours ago

      1.5 gigs isn’t a lot of ram tho! Honestly getting kinda scammed. But people who buy over sized useless trucks aren’t the sharpest people around.

  • Gork@sopuli.xyz
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    9 hours ago

    Why do they keep trying to sell us things to improve “my lifestyle.”

    My lifestyle is pretty much work, then coming home to do errands, maybe video games. I don’t need tacky truck nuts or whatever they’re selling.

  • aramis87@fedia.io
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    9 hours ago

    Okay, cool. Hey, I’m now taking bets on how long until someone uses the ads to inject malware into a car or truck …

    • seralth@lemmy.world
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      7 hours ago

      My solution is to just not buy American cars ever again.

      There are no good American brands.

        • Mpatch@lemmy.world
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          2 hours ago

          Stellantis is leaving ram Chrysler dodge gona be on their own soon. They tarnished the brand to much to make it salvagble/profitable.

          Back when covid drove the prices up. They didn’t have a logistics problem like the other manufacturers because they didn’t upgrade their lineup. They just re sold outdated models for way too much money. Hence, the ram classic. But now all the leases and financing terms are ending, and you have a customer base that won’t get shit all for trade in to upgrade to a new model/ used market. So over about a 3-4 year span of worth of customers aren’t in much of a possition to buy a new veichle.

    • Landless2029@lemmy.world
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      7 hours ago

      I’ve got a 2010s car and drive a rental in 2023. Really liked the new safety features but fuck all this scummy bullshit.