Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 2 months ago

Coca-Cola rebrands products in Germany amid US image crisis

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Coca-Cola rebrands products in Germany amid US image crisis

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 2 months ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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peetabix@sh.itjust.works
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2 months ago
Didn’t they do this during WWII as well?
- Duamerthrax@lemmy.world
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  2 months ago
  They created Fanta because they couldn’t import the ingredients to make Coke because of embargoes.
  - AnUnusualRelic@lemmy.world
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    2 months ago
    Fanta is “we found this in the trashcan and made soda out of it because the show must go on (or something, but with bubbles)”.
    - Duamerthrax@lemmy.world
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      2 months ago
      I’ll be honest though, Mexican Fanta is pretty good.

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