I suspect the ideal outcome would have been to have Leave almost win, like if it went 52-48 the other way. That way they could still keep saying it’s “what the people want” and keep using it as a wedge issue, but without having to actually do anything.
Then why did they hire firms like Cambridge Analytica to sway opinion through manipulation and propaganda?
Them rightwing loons have been pretty global for some time.
I suspect the ideal outcome would have been to have Leave almost win, like if it went 52-48 the other way. That way they could still keep saying it’s “what the people want” and keep using it as a wedge issue, but without having to actually do anything.