BMW Spider-Man in-car advertising
consumerrights.wiki
On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
  • MehBlah@lemmy.worldEnglish
    0·
    5 days ago

    Step 1 Get in an accident

    Step 2 Claim the last ad you saw on your screen had you upset and extremely distracted.

    Step 3 ???/profit?

    • 7101334@lemmy.worldEnglish
      0·
      5 days ago

      I had the same question when it comes to electronic license plates. Couldnt you install a switch that just shuts your entire license plate off at will? Seems ideal for shady shit

  • dejected_warp_core@lemmy.worldEnglish
    0·
    6 days ago

    There’s something about watching a luxury import brand fast-track enshitification faster than everyone else, including economy options.

    • mobyduck648@lemmy.worldEnglish
      0·
      5 days ago

      Yeah this is one thing enshittification apologists never seem to understand, they’ll claim ‘well if you don’t like ads just pay for the non-ad version, I want cheaper prices’ but the reality is no matter how much you pay there’s a mandatory side dish of enshittification.

    • Impractical_Island@lemmy.worldEnglish
      0·
      6 days ago

      No, a disturbing trend is when I can buy life-sized furbies that get sexually aroused by scaring the shit out of you at 2:30 in the morning for no fucking reason. The damn dime-pitched fuzzy whore on my night stand would be erect as I am when I browsing footfuckery on all the sexually inclined sites (I’m referring to foot and foot job related pornography for those teliated in the meendrüsant, as we all call it in the burnout bunker FUCK WAS THAT A MOTH THE MORHS ARE BACK THE MORHES ARE BACK FUCK ASS TOTS GODAM FI FE T D NO

  • OhStopYellingAtMe@lemmy.worldEnglish
    0·
    6 days ago

    Has anyone actually seen these ads in the BMW, as described?

    This article seems fishy to me. Especially this part:

    The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.

    “System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”

    Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?

    • Impractical_Island@lemmy.worldEnglish
      0·
      6 days ago

      Bro, it just ain’t capitalism that’s gunna capitalize. Every first grader learning about capital letters, bro. They know that shit. Ms Barry didn’t teach me shit. She got guano for brains. That’s what my dad taught me. He got five on the inside so racks don’t crack within you, like Captain Kong Country Club shit you see that it wrote that for me. That’s a clue. It’s siphoning me. Can’t see. Gone back to tuna. Fuck . Its deli eating. Firgot. The shake of quake hungrasn. Go god go

      • nao@sh.itjust.works
        English
        0·
        6 days ago

        Thanks, a reply in that thread:

        This just showed up and no way to avoid it?

        OP:

        No, I got the option whether I wanted to view it when starting the car. And it’s added as an app in case you want to view it later.

    • jj4211@lemmy.worldEnglish
      0·
      6 days ago

      So I have now seen it . It did not pop up, I had to go into apps and find the spider man app and click on it.

      Pretty stupid waste of time, but not on startup or anything.

      • OhStopYellingAtMe@lemmy.worldEnglish
        0·
        6 days ago

        Yeah I read that now too. I just thought that it was weird that they went from “System 7…” up to “OS X” just like Apple did. But it’s just very plausible coincidence.

        • Test_Tickles@lemmy.worldEnglish
          0·
          6 days ago

          “Death” in mandarin is “Si”. “4” is also “si”, so it is considered a very unlucky number and nobody wants it in their phone number and other stuff.
          “10” is “shi” which is close enough to “Si” that many people don’t like it and will avoid it.

    • Johanno@feddit.orgEnglish
      0·
      6 days ago

      I went to the first source of the article that is mentioned

      https://www.press.bmwgroup.com/usa/article/detail/T0459681EN_US/bmw-brings-modern-mobility-to-the-sony-pictures-film-“spider-man™:-brand-new-day”

      So what this means BMW is partnering with Disney for spiderman.

      As far as I understand it the spiderman animation is not presented in a disturbing way and rather something one can access when they want to.

      So yes it is an ad but also not yet intrusive advertisement that disturbs the usage.

      • OhStopYellingAtMe@lemmy.worldEnglish
        0·
        6 days ago

        Yeah I should have clicked through to the source article. Good call.

        My theory on the System / OS numbers being suspect was nothing. Just a coincidence. I should’ve known.

        The article does seem to be rage bait though. Or at least its enraging to those who didn’t read the article thoroughly. It’s not as if the driver is being pestered with ads. An unobtrusive banner on one screen that is only visible when the vehicle starts up is hardly a “full screen ad” being forced on drivers.

        • rmunzio@lemmy.worldEnglish
          0·
          6 days ago

          This is what happened in mine (i think is system 7). A notification popped up (the same type you get for the xmas and halloween type of videos). You can choose to ignore it, or click on it and watch the video.

        • mikezane@lemmy.worldEnglish
          0·
          6 days ago

          I’m sorry, but to me, a banner ad across my car’s screen is far too much. There should be zero ads from my car manufacturer in my car.Full stop. This is probably going to be the start of more ads creeping into the car.

          BMW tried the heated seat subscription service. I wouldn’t be surprised if they offer the ad free infotainment service in the next 5 years.

  • melsaskca@lemmy.caEnglish
    0·
    6 days ago

    Fuck capitalism and all of the sneaky and invasive ways they try to sell you shit. Advertising is now like a cancer that interferes with simply living a life.

  • FireWire400@lemmy.worldEnglish
    0·
    6 days ago

    It’s funny how much of a joke the German car brands have become.

    VW shoving touch controls down our throats, BMW selling their cars after they’ve been already sold, Audi and Mercedes sticking fake exhausts on their $70k cars, and all of them just desperately catering to the Chinese market while simultaneously not getting EVs…

    • itsjustachairmary@lemmy.worldEnglish
      0·
      6 days ago

      Not to mention that in the wake of VW being caught red-handed with fraudulent software to evade emission regulations, BMW had to quickly get their (very similar) hack out there. Which, of course, was done so incredibly poorly that nowadays, several types of modern BMWs are liable to just explode into a fireball. Seemingly out of nowhere.

      At least when they do explode they don’t then also trap the occupants like Teslas do but still, plenty of stories of bmws in Europe just bursting into flames.