BMW Spider-Man in-car advertising
consumerrights.wiki
On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
  • Track_Shovel@slrpnk.netEnglish
    0·
    10 days ago

    Imagine if Obama’s administration did this. The Republican would collectively and simultaneously cream themselves (ew).

    • Regrettable_incident@lemmy.worldEnglish
      0·
      10 days ago

      It’s kinda weird how this slogan got so much cultural traction. Years later and it’s still a meme. I guess because it’s irrelevant to the issue - IIRC it was about piracy - and also because it’s completely wrong. I would absolutely download a car if I could. So would pretty much everyone.

      • TribblesBestFriend@startrek.websiteEnglish
        0·
        10 days ago

        https://en.wikipedia.org/wiki/You_Wouldn’t_Steal_a_Car?wprov=sfti1

        Copyright concerns

        It was reported that the music in the announcement was itself used without permission.However, one source disputes this, saying the reporting is the result of conflation regarding a different anti-piracy ad that used stolen music composed in 2006.

        The “ransom note” typeface used in the campaign was FF Confidential, designed by the Dutch typographer Just van Rossum. Reports arose in 2025 that the copy of the font used to design the commercial may not have been properly licensed. In April 2025, Sky News reported via extraction from old campaign PDFs that the actual font used was Xband-Rough, a widely-distributed pirated version of FF Confidential. Van Rossum was aware of the font Xband-Rough, but was unaware that the advert has used the pirated font and described its use as “hilarious”. According to a different investigation by journalists, the pirated font was only in a domestic campaign by the British Federation Against Copyright Theft, who had no involvement in the making of the original PSA. The Federation responded by saying that everyone involved in the creation of the announcement was no longer at the organization.

  • Pogogunner@sopuli.xyzEnglish
    0·
    10 days ago

    Imagine paying the kind of prices that car manufactures demand, and then they shove ads in your face on your own property. I would drive it back to the dealership & demand a refund.

  • OhStopYellingAtMe@lemmy.worldEnglish
    0·
    9 days ago

    Has anyone actually seen these ads in the BMW, as described?

    This article seems fishy to me. Especially this part:

    The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.

    “System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”

    Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?

      • nao@sh.itjust.worksEnglish
        0·
        9 days ago

        Thanks, a reply in that thread:

        This just showed up and no way to avoid it?

        OP:

        No, I got the option whether I wanted to view it when starting the car. And it’s added as an app in case you want to view it later.

    • Johanno@feddit.orgEnglish
      0·
      9 days ago

      I went to the first source of the article that is mentioned

      https://www.press.bmwgroup.com/usa/article/detail/T0459681EN_US/bmw-brings-modern-mobility-to-the-sony-pictures-film-“spider-man™:-brand-new-day”

      So what this means BMW is partnering with Disney for spiderman.

      As far as I understand it the spiderman animation is not presented in a disturbing way and rather something one can access when they want to.

      So yes it is an ad but also not yet intrusive advertisement that disturbs the usage.

      • OhStopYellingAtMe@lemmy.worldEnglish
        0·
        9 days ago

        Yeah I should have clicked through to the source article. Good call.

        My theory on the System / OS numbers being suspect was nothing. Just a coincidence. I should’ve known.

        The article does seem to be rage bait though. Or at least its enraging to those who didn’t read the article thoroughly. It’s not as if the driver is being pestered with ads. An unobtrusive banner on one screen that is only visible when the vehicle starts up is hardly a “full screen ad” being forced on drivers.

        • rmunzio@lemmy.worldEnglish
          0·
          9 days ago

          This is what happened in mine (i think is system 7). A notification popped up (the same type you get for the xmas and halloween type of videos). You can choose to ignore it, or click on it and watch the video.

        • mikezane@lemmy.worldEnglish
          0·
          9 days ago

          I’m sorry, but to me, a banner ad across my car’s screen is far too much. There should be zero ads from my car manufacturer in my car.Full stop. This is probably going to be the start of more ads creeping into the car.

          BMW tried the heated seat subscription service. I wouldn’t be surprised if they offer the ad free infotainment service in the next 5 years.

    • jj4211@lemmy.worldEnglish
      0·
      9 days ago

      So I have now seen it . It did not pop up, I had to go into apps and find the spider man app and click on it.

      Pretty stupid waste of time, but not on startup or anything.

      • OhStopYellingAtMe@lemmy.worldEnglish
        0·
        9 days ago

        Yeah I read that now too. I just thought that it was weird that they went from “System 7…” up to “OS X” just like Apple did. But it’s just very plausible coincidence.

        • Test_Tickles@lemmy.worldEnglish
          0·
          9 days ago

          “Death” in mandarin is “Si”. “4” is also “si”, so it is considered a very unlucky number and nobody wants it in their phone number and other stuff.
          “10” is “shi” which is close enough to “Si” that many people don’t like it and will avoid it.

    • Impractical_Island@lemmy.worldEnglish
      0·
      9 days ago

      Bro, it just ain’t capitalism that’s gunna capitalize. Every first grader learning about capital letters, bro. They know that shit. Ms Barry didn’t teach me shit. She got guano for brains. That’s what my dad taught me. He got five on the inside so racks don’t crack within you, like Captain Kong Country Club shit you see that it wrote that for me. That’s a clue. It’s siphoning me. Can’t see. Gone back to tuna. Fuck . Its deli eating. Firgot. The shake of quake hungrasn. Go god go

  • stumu415@lemmy.zipOPEnglish
    0·
    10 days ago

    This will really help BMW to drive up their sales. I can’t believe their sales increased in North America, whereas the sales dropped off the cliff in China. Not just BMW, all traditional car manufacturers got hammered.

    I guess that’s what happens if you are very limited in choice of cars (for clarification I meant the US of course).

    http://autofreak.com/vw-bmw-mercedes-china-sales-collapse-q2/

  • GenosseFlosse@feddit.orgEnglish
    0·
    10 days ago

    Wow, maybe bring it back to the dealership and tell them the car is broken, and insist on them fixing it or ask for a full refund.

    • gergo@lemmy.worldEnglish
      0·
      10 days ago

      i’m sure when you buy a new car you somewhere sign to this t&c’s… which is why i’m not buying a new car (well, one of the reasons anyway ;))

  • nullspace@lemmy.worldEnglish
    0·
    10 days ago

    I hope they don’t act surprised when cheap Chinese cars without all that crap devour their market share.

    • raspberriesareyummy@lemmy.worldEnglish
      0·
      9 days ago

      That only delays the problem, doesn’t fix it, sadly. Chinese firms understand capitalism better than the west imo, so once they have a large market share, they will likely pull off the same shit. Still, for now, they are probably the better option.

      For me, personally, I am trying to keep my 300 thousand km car alive :)

      • rottenmummy@lemmy.mlEnglish
        0·
        9 days ago

        Very good point and I think I have proof. You can already see them inserting ads in their low budget phones

    • psx_crab@lemmy.zipEnglish
      0·
      10 days ago

      Cheap chinese car, yes, without all the crap, you wish. They are all capitalist and learn from each other. Remember the door handle shit? It’s very much everywhere in chinese car to the point their government have to regulate the shit out of it. Chinese car maker want to export their car so bad because they can exploit without limit.

        • psx_crab@lemmy.zipEnglish
          0·
          9 days ago

          In what way criticising car manufacturer sinophobe? Is it because it’s a chinese company that you must unconditionally defend it? They’re billionaire ffs, no need you to defend them.

      • queermunist she/her@lemmy.mlEnglish
        0·
        10 days ago

        to the point their government have to regulate the shit out of it

        Sounds like the system works. A problem was caused by capitalist firms doing stupid capitalist bullshit, and so the government stepped in to regulate them. What a country! Imagine if our governments would step in to regulate stupid firms doing stupid shit.

        • psx_crab@lemmy.zipEnglish
          0·
          10 days ago

          What a country!

          Yeah if we pretend all the other issue with CCP didn’t exists, it’s a functional government.

          • Techno-rat@lemmy.blahaj.zoneEnglish
            0·
            9 days ago

            lol try talking with an actual chinese person in 2026 irl, ask them how they feel about their own country. Its not 1952 with mao at the helm. Very illuminating actually talking to someone with direct experience instead of the daily mail and their weird takes based mostly on hearsay and misconstruction

            • psx_crab@lemmy.zipEnglish
              0·
              9 days ago

              Why would i wanna ask them who the south china sea and taiwan belongs to lmao

              I don’t pretend that China is a hell hole, but you just pretend that CCP doesn’t have issue, that’s the difference here. And obviously it also depend who you ask. If i talk to charlie kirk obviously he would say trump is the greatest. Ohh wait he’s dead.

              • Techno-rat@lemmy.blahaj.zoneEnglish
                0·
                9 days ago

                are you speedrunning some sort of ‘biggest amount of baseless assumptions about another person in one sentence’-title?

                1. I know china’s got many problems worth criticizing, im pretty sure this is actually my first comment even mentioning china at all on this site, so i dont know what makes you think otherwise… All im pushing back on, is you claiming that ‘its not a functional government’.
                2. i didn’t accuse you of saying its a hellhole. The 1952 comment was rhetorically purely for dramatic effect and not a comment about you. Not everything is.
                3. tf has charlie kirk got to do with this? xD
                • psx_crab@lemmy.zipEnglish
                  0·
                  9 days ago

                  are you speedrunning some sort of ‘biggest amount of baseless assumptions about another person in one sentence’-title?

                  So you said this:

                  instead of the daily mail and their weird takes based mostly on hearsay and misconstruction

                  You did it first, honey.

                  All im pushing back on, is you claiming that ‘its not a functional government’

                  I said it’s a functional government, maybe i put it in a wrong way but i mean what i said. If that’s all it take to tick you off then maybe it’s a you problem.

                  i didn’t accuse you of saying its a hellhole. The 1952 comment was rhetorically purely for dramatic effect and not a comment about you. Not everything is.

                  Didn’t said you accuse me saying that, i simply stated that as a comparison.

                  tf has charlie kirk got to do with this?

                  Would’ve think an example that come after a statement is pretty obvious thing, but i expect too much it seems.

            • witness_me@lemmy.mlEnglish
              0·
              10 days ago

              And the US doesn’t censor at all, and doesn’t run propaganda via media, interfere with scientific and educational institutions. Or start wars and genocides across the middle east. Or kidnap and assassinate presidents of countries. Or oppress and imprison the most number of people of any country in the world. Only China has human rights violations, not our country.

        • schipelblorp@sh.itjust.worksEnglish
          0·
          9 days ago

          Corpos figured out that onerous regulations can keep out competitors who haven’t achieved the economies of scale to cover those regulations.

    • blackberry28@sh.itjust.worksEnglish
      0·
      9 days ago

      Unfortunately that doesn’t happen, because EU put tariffs on Chinese EVs. And then they are complaing why EV adaption doesn’t happen as quickly as they would like, lol.

    • Impractical_Island@lemmy.worldEnglish
      0·
      9 days ago

      No, a disturbing trend is when I can buy life-sized furbies that get sexually aroused by scaring the shit out of you at 2:30 in the morning for no fucking reason. The damn dime-pitched fuzzy whore on my night stand would be erect as I am when I browsing footfuckery on all the sexually inclined sites (I’m referring to foot and foot job related pornography for those teliated in the meendrüsant, as we all call it in the burnout bunker FUCK WAS THAT A MOTH THE MORHS ARE BACK THE MORHES ARE BACK FUCK ASS TOTS GODAM FI FE T D NO

  • ThePowerOfGeek@lemmy.worldEnglish
    0·
    10 days ago

    Oh great. Most BMW drivers are already distracted and incompetent enough. This bullshit will just make them an even bigger hazard.

      • psx_crab@lemmy.zipEnglish
        0·
        10 days ago

        Lane departure warning system should make the car unable to change lane without signal. This way and combine with the stupid steer-by-wire system, signal is mandatory.

        • Talcosis@lemmy.zipEnglish
          0·
          10 days ago

          That sounds like a great way to guarantee every crash becomes a 100+ car pileup…

          • psx_crab@lemmy.zipEnglish
            0·
            10 days ago

            With tech like that, surely they would also have other ADAS build in to make sure that wouldn’t happen.

    • Starya67@lemmy.worldEnglish
      0·
      10 days ago

      I was behind one driving at a snail’s pace yesterday. When I overtook him it turned out he was scrolling on his phone.

  • FireWire400@lemmy.worldEnglish
    0·
    10 days ago

    It’s funny how much of a joke the German car brands have become.

    VW shoving touch controls down our throats, BMW selling their cars after they’ve been already sold, Audi and Mercedes sticking fake exhausts on their $70k cars, and all of them just desperately catering to the Chinese market while simultaneously not getting EVs…

    • itsjustachairmary@lemmy.worldEnglish
      0·
      9 days ago

      Not to mention that in the wake of VW being caught red-handed with fraudulent software to evade emission regulations, BMW had to quickly get their (very similar) hack out there. Which, of course, was done so incredibly poorly that nowadays, several types of modern BMWs are liable to just explode into a fireball. Seemingly out of nowhere.

      At least when they do explode they don’t then also trap the occupants like Teslas do but still, plenty of stories of bmws in Europe just bursting into flames.