Business, especially big business, hates the idea of adaptive strategy. There is no guarantee you will achieve the goal, and no clear cost to do so. Small businesses, or businesses willing to take risks, will factor that in and sometimes get ahead because of it.
This is why I hate linear planning. Pick an end goal and devise a process for approaching said goal. Correct the process as needed along the way.
Doesn’t fit in a gant chart, though, so my boss never listens.
Business, especially big business, hates the idea of adaptive strategy. There is no guarantee you will achieve the goal, and no clear cost to do so. Small businesses, or businesses willing to take risks, will factor that in and sometimes get ahead because of it.