If a country needs to overly emphasise an ideal, that’s usually because that ideal doesn’t apply in that country (“Land of the free”, “Democratic people’s republic of …”).
If a person needs to subscribe to patriotism, it’s usually because they have never accomplished anything better in their life than being born in a specific place.
It’s actually a general rule for humans:
“I’m beautiful”
“I’m confident”
“I’m strong”
“I’m intelligent”
“No you’re not, if you were you wouldn’t feel the need to tell it to others because they would find it out themselves.”
When people or organisations unprompted harp about some qualities they have, it’s safer to assume until proven otherwise that they lack those qualities.
Yeah, that’s a fair generalization.