As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
It’s kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn’t necessarily made there. I assume it’s made somewhere in Europe because according to a brief web search it’s made in about 4 places in the world and Europe is a big market, but there isn’t really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it’s still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called “the German drink” is Fanta, and I assume Coca Cola isn’t quite ready yet to use Fanta’s Nazi heritage as a selling point.
Simply because people should know exactly what they are buying and from who, without having to make a web search at the supermarket for every single product they want to buy (which sometimes is not even that easy because corporations are allowed to be pretty shady and you have to dig further than a simple search of the product/brand name)
Not a Coca Cola fan, but why? If it’s made in Germany, it should be okay to say that
Not so much, if the money goes to the US. And at very least some licensing fees will go to the US with an originally US brand.
Got a news flash for you: lots of German made products send plenty of money to the US
Unfortunately.
Would you take issue with Nike having advertisements saying “made in Indonesia” on them?
It’s kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn’t necessarily made there. I assume it’s made somewhere in Europe because according to a brief web search it’s made in about 4 places in the world and Europe is a big market, but there isn’t really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it’s still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called “the German drink” is Fanta, and I assume Coca Cola isn’t quite ready yet to use Fanta’s Nazi heritage as a selling point.
Simply because people should know exactly what they are buying and from who, without having to make a web search at the supermarket for every single product they want to buy (which sometimes is not even that easy because corporations are allowed to be pretty shady and you have to dig further than a simple search of the product/brand name)
Only if it’s from the official Koka region