Well, it‘s the biggest German cloud provider. Possibly even the biggest in Europe.
Dieter Schwarz as of 2025, has the highest net worth in Germany.
Best middle aisle find ever.
Lidl budget cloud?
It wasn’t cheap last time I checked, the smallest database option costs more than €100/month.
Lidl cloud! Wow! I want to test it!
It’s Stackit btw. It’s pretty confusing people still call it Lidl cloud. That was their first name, but it seemed to be bad branding since people couldn’t differenciate the two parts of the lidl company. So it rebranded
You mean like they can’t differentiate between the online bookstore and AWS? :)
AWS has a bookstore? Neat
Gotta differentiate to stay ahead of market shifts.
AWS is not Branded as Amazon neither. It’s AWS.
Careful, you go to buy some server space and end up buying some toilet cleaner and a chainsaw in the same trip.
For 30 cents extra, why wouldn’t you, you need it anyway.
Which reminds me…I need to get an induction welder and eggs…
The middle racks host weird temporary services while the side racks host the regularly stocked services
Wonder what the middle of Lidl for the cloud will be!
Parkside console
I’m more of an Aldi guy but I’ll give Lidl a go. Here’s the link to the cloud company for those interested:
I guess it’s not fundamentally different from a book shop becoming a cloud computing giant … but man, “Lidl cloud” doesn’t exactly scream “quality product”, y’know?
It’s not lidl cloud, it is stackit
Considering the amount of money they’re making, i’d argue their business model itself is actually a quality product.
That’s not exactly what you’d look for as a customer.
Though TBF, German discount supermarkets generally have good price-performance, I buy cheap store brands all the time, too.
There is no “Lidl cloud”, that’s just the usual braindead framing.
The Schwarz Group is the 4th biggest retailer by revenue globally, so having their own subsidiaries for waste management and recycling and for IT infrastructure is just natural.
And yes, that’s how AWS happened, too. In-house IT infrastructure to support your retail operations is just more efficient thus cheaper in the long run.
TIL they also run Kaufland, and now I no longer wonder why they are asking the top retailers!
As a dude working in an IT team for a retail related business, yep, that was our management’s thinking too.
Outsourcing the IT from a different company was both more expensive AND terrible quality.
Great job moving away from the US but considering that Germany supplies 30% of Israeli arms it is still a very poor choice.
Every country should develop and deploy this architecture themselves.
What is the connection between Lidl and the authorities that export weapons? Except that they are… German.
Give me a break, the same connection US companies have to the US. Just because you can ignore genocide enablers does not mean anyone else can. Germany, the UK, and the USA should all take a hike straight to hell. They are not to be trusted.
