Illinois passed a similar law, giving services more incentive to make ads less booming.
  • brsrklf@jlai.luEnglish
    0·
    3 months ago

    Not in the US, but I’d go even further and ban any ad mimicking an “alerting” kind of sound, especially starting with it.

    Alarms, ringtones, even loud door knocking. Even worse, traffic sounds with car horns (rare, but some still do this shit somehow). I can’t believe some of the ads I get are still legal, deliberately stressing you to get your attention shouldn’t be.

    • emeralddawn45@lemmy.dbzer0.comEnglish
      0·
      3 months ago

      I can’t understand how people use any platforms with ads. Any ads are bad, but audio/video ads are the worst. I refuse to use any platform that tries to hijack my attention like that.

    • celia@lemmy.todayEnglish
      0·
      3 months ago

      Those car horn/siren radio ads are worse than Internet clickbait and dangerous. Hate them worse than extra loud ads.

    • feetandballs@lemmy.zipEnglish
      0·
      3 months ago

      Punish the brands that do it with boycotts, bad reviews and naming/shaming online. Call out the creative production and call them hacks. That must be why they’re in advertising instead of making something someone would enjoy hearing.

    • Rob T Firefly@lemmy.worldEnglish
      0·
      3 months ago

      I worked on a crew that took lots of long interstate drives when “We Like to Party” by the Vengaboys was a big radio hit. Every time that goddamned horn blasted in that song when we were on the road, we all frantically looked around to see the big truck that was about to kill us only to realize it was just the stupid Vengabus.

    • Zink@programming.devEnglish
      0·
      3 months ago

      legal, deliberately stressing you to get your attention shouldn’t be.

      I’m thinking of a couple of entire industries that could be banned or destroyed to help people’s brains.

    • MinnesotaGoddam@lemmy.worldEnglish
      0·
      3 months ago

      I used an app to level my entire audio collection to 93 dB a while back. Now it’s all the same loud at the same number. It just took a day of work.

      • crimson_iris@piefed.socialEnglish
        0·
        3 months ago

        There is music that benefits from dynamic range. Maybe not metal or pop or techno, but classical music and soundtracks for example.

        • MinnesotaGoddam@lemmy.worldEnglish
          0·
          3 months ago

          I agree. We’re talking about different things though. It doesn’t level the entire track, it turns up the volume on the track (or down in this case. A lot of mine were set to 110dB) so all the tracks are averaged. It didn’t change the tracks themselves. I’m not an audio engineer, I don’t know the precise term. I still get, for example in edm, good bass drops, I just don’t have to touch the volume knob anymore.

      • mic_check_one_two@lemmy.dbzer0.comEnglish
        0·
        3 months ago

        Yeah, in the audio production world, it’s commonly referred to as a “compander”. A compressor for the loud parts, and an expander for the quiet parts. Commonly used in speaker phones for being able to pick up a large range of volumes, meeting rooms for remote meetings, plug-and-play ballroom mic systems, overhead announcement systems, etc… Basically anything that you want to set up once and then never worry about tuning. They can be a pain to properly dial in at first, but can be extremely useful.

      • DevDave@piefed.socialEnglish
        0·
        3 months ago

        Indeed this is an overly solved problem. Personally I prefer ReplayGain for music and some video-audio productions while compression is great for making voices clearer. Thinking about adverts, compression would likely be the winner for making it less jarring decibel wise.

    • Whitebrow@lemmy.worldEnglish
      0·
      3 months ago

      Now we just need to normalize audio between action sequences and normal conversation, that shit hella disproportionate a lot of the time.

      • EndlessNightmare@reddthat.comEnglish
        0·
        3 months ago

        This is why I watch with subtitles. I set the volume based on action scenes, and they are practically whispering in conversations.

      • MinnesotaGoddam@lemmy.worldEnglish
        0·
        3 months ago

        I mean my audio system pulls the dialog into the center channel and puts everything else into the surround so it’s easier to pick out.

        I am shit at picking out a voice in a crowd, so that helps me immeasurably.

        • oce 🐆@jlai.luEnglish
          0·
          3 months ago

          This should be a nice option, not a necessity. Sound mixing should be done correctly to adapt to the average stereo system with an average sound level by default. Then people who can afford a better setup and an individual house can opt for the mixing that fits their situation.

  • SaraTonin@lemmy.worldEnglish
    0·
    2 months ago

    They say “average” volume. What do they mean by that? Or, more precisely, how are they measuring that? RMS? LUFS?

    Probably LUFS, but even with LUFS there are ways to make perceived volume louder while remaining within a threshold

  • HugeNerd@lemmy.caEnglish
    0·
    3 months ago

    I feel MAD Magazine was already lampooning loud ads in the 1960s… plus ca change

  • Babalugats@feddit.ukEnglish
    0·
    3 months ago

    granny has the audio for her TV shows turned up because she can barely hear them. On the ad break the volume is insane 🙉

    • adarza@piefed.caEnglish
      0·
      3 months ago

      one of the reasons i have captions on all the time. so i can keep the volume low enough during the program that the loud(er) advertisements don’t knock me out of my chair… or interrupt my nap.

    • lenocolomo@lemmy.mlEnglish
      0·
      2 months ago

      Depends on if local or hosted. Just that the hosted ones are … usually not filtered.