“Every single Monday was called ‘AI Monday,’” Vaughan said, with his mandate for staff that they could work only on AI. “You couldn’t have customer calls; you couldn’t work on budgets; you had to only work on AI projects.” He said this happened across the board, not just for tech workers, but also for sales, marketing, and everybody else at IgniteTech. “That culture needed to be built. That was the key.”

  • Chaotic Entropy@feddit.uk
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    4 months ago

    Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels. They were the “most resistant,” he said, voicing various concerns about what the AI couldn’t do, rather than focusing on what it could. The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.

    So the people that had an actual idea of what the implications of using it might be weren’t on board? Huh. Weird.

    • boogiebored@lemmy.world
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      4 months ago

      Seeing these kinds of people harness AI is so embarrassing. They feel empowered while doing some of the whackest stuff. In the end, it is still technical style work snd they are still awful at it.

    • Kissaki@feddit.org
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      4 months ago

      Sales and marketing is often mostly bullshitting anyway. It also has a lot less risk and constraints associated to generated text having issues. Not surprised they were more on board. The tool is more fitting for those use cases anyway.

      • Soup@lemmy.world
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        4 months ago

        They’re also the people who build their career on never stirring the pot so they can make their clients feel special. They’re built to be sycophants and their jobs are, and this isn’t even necessarily a bad thing, a little more nebulous which means they’d feel the effects much less strongly.

    • abigscaryhobo@lemmy.world
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      4 months ago

      “All the engineers said my “screen door on a submarine” was “stupid” and would “sink the ship”, so I fired them and hired new engineers!”

      • CEO of now defunct “Screen Door Subs Inc.”
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        4 months ago

        speaking of submarines, this is the exact line of thinking that turned an idiot CEO into a paste at the bottom of the ocean

        • MangoCats@feddit.it
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          4 months ago

          There’s a small difference, the imploded CEO was “boldly going where no man had gone before, on such an accelerated timetable and tight budget” - the screen door guy was a couple of orders of magnitude more foolish.

      • AbidanYre@lemmy.world
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        4 months ago

        I told AI to build me a submarine out of titanium.

        • Stockton Rush (if he were alive today)
          • AbidanYre@lemmy.world
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            4 months ago

            Damnit, I knew that too. I stopped skimming too early in the Wiki paragraph.

            The entire pressure vessel for the crew used five major components: two hemispherical titanium end caps, two matching titanium interface rings, and the 142 cm (56 in) internal diameter, 2.4-meter-long (7.9 ft) carbon fiber-wound cylindrical hull.[15] The forward hemispherical end cap could be detached from its interface ring, becoming a hatch that allowed crew members to enter the crew compartment before a mission, and exit at its conclusion.[3]

    • Kissaki@feddit.org
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      4 months ago

      rather than focusing on what it could

      When you’re driving a car down the ski jumping ramp.

    • BarneyPiccolo@lemmy.today
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      4 months ago

      Like the guy with the carbon fiber submarine. Every engineer told him it couldn’t be done, so he kept firing them until he had a staff of young, inexperienced engineers who would do what they were told, and just collect their paychecks.

      Now their boss is dead, and there are no more paychecks.

  • melsaskca@lemmy.ca
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    4 months ago

    If this guy is such a genius why doesn’t he tell us what exactly AI is for and whether it is beneficial to society at large?

  • kadu@scribe.disroot.org
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    4 months ago

    This is a paid promotion. Its one of the ones you pay an extra $1000 and they hide the sponsored tag.

  • Tattorack@lemmy.world
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    4 months ago

    “I am bad at managing my finances, and eventually need to get bailed out by the government, or end up next to the homeless guy I used to make fun of”.

    • This guy.
  • xodoh74984@lemmy.world
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    4 months ago

    This clickbait title format is getting really old. 5 years later, I wish editors would pick something else.

  • mad_djinn@lemmy.world
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    4 months ago

    that writer’s name is all you need to know. always look at the writer’s name and their previous work to identify industry shills

  • abbiistabbii@lemmy.blahaj.zone
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    4 months ago

    When all of this is over, if this ever ends, I want psychologists to study this AI obsession CEOs have now. I want to see how they can look at AI and insist that everyone be forced to use something that hinders them rather than help.

    • fruitycoder@sh.itjust.works
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      4 months ago

      I heard someone mention that AI sycophathy is a result of renforcement learning techniques used (people rated honeyed words higher, no shock really).

      People with big egos tend to like sycophants because they reenforce their narratives they have about themselves. Big egos also tend to take up the majority of cheif type roles, either because privlidge gives advantages to both and some because a big ego makes risks seem smaller them.

      Its like we made the perfect machine to suck money from them. The sleezyst sales person with no ego. Just endless text telling you what you want to belive.

    • boonhet@sopuli.xyz
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      4 months ago
      1. Board/shareholders want company to do AI because everyone is doing AI so you can’t possibly be maxing shareholder value without doing enough AI

      2. CEO has to be able to show metrics about everyone doing AI

      3. ???

      4. Not profit, that’s for sure, everyone downstream from the CEO suffers, long term profitability is hindered, but at least while the bubble is still ongoing, share prices are temporarily higher because AI

  • melfie@lemy.lol
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    4 months ago

    A recent MIT report indicates that 95% of generative AI pilots fail to deliver measurable returns on investment, highlighting significant challenges in successfully implementing AI in businesses

    CEOs:

    • MangoCats@feddit.it
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      4 months ago

      My question: what percentage of those failures to deliver were led by people who had no idea what they were doing and expected AI to “do it for them”?

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    4 months ago

    A company so small it doesn’t even have a Wikipedia page. No discernible products.

    Any poly market bets on how long this company actually lasts?

    • Noja@sopuli.xyz
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      4 months ago

      a platform for AI-based email automation

      the built a ChatGPT wrapper like all the other revolutionary AI companies lol the world needs more automated spam!

    • Echo Dot@feddit.uk
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      4 months ago

      Their website barely even works it honestly looks like a scam organisation. I can’t find any description of what it is that they actually do which makes me believe that they don’t do anything.

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    4 months ago

    This reads like a very weird AI circlejerk. They repeatedly mention that AI is the solution every company should adopt, but fail to provide a single example of succesful application. And I mean a how not a reult. They say ‘company X KPI are this % better thanks to AI’, but not how they applied it. Just talk of AI mindset, and ‘culture’ but I would have liked to understand what exactly it was used for (like agents, chatbots, automation of something in particular). It just reads like a lot of patting in the back and hot air so far, which is a pity because I would be interested in reading about real life cases of successful AI implementaiom

    • Kay Ohtie@pawb.social
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      4 months ago

      I used to joke that the CEO of my former employer must subscribe to some magazine called “CEO Weekly” in which they must periodically mention, in a similar “no examples of usage, just KPIs” manner, webchat. She would always forget about it promptly and then random number of weeks later bug my boss again.

      I told him if they want me to come up with how they can use webchat and be their solutions designer they need to double my salary. $60k USD was not enough for being a tier 3 systems admin, a fax and telephony specialist, and figuring out their use cases for them just to check a box that says “we have it!”

    • leftzero@lemmy.dbzer0.com
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      4 months ago

      They say ‘company X KPI are this % better thanks to AI’

      They asked an LLM for the KPIs and it helpfully made up the figures they wanted to see.

      Which became a self fulfilling prophecy once they showed those awesome “results” to the investors.

      Of course it’ll all come crashing down once the investors ask for a return on their investment and there are no more new investors to support the pyramid, but by that point someone (probably not the brainrotten CEOs, who are drinking their own coolaid) will be far away with the money in a Cayman Islands bank account…

    • Chaotic Entropy@feddit.uk
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      4 months ago

      An “enterprise-software powerhouse”, allegedly. Basically they bought an AI startup and decided that this was their entire personality now.

      • titanicx@lemmy.zip
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        4 months ago

        Yeah looking it over it looks like they’re a tech accusation company. Basically they buy flailing or nearly failed companies suck anything out of them they can and then sell them. They probably purchased an AI company like you’re saying decided to go all in on it while purchasing and selling other companies as well. Having anything AI related right now bring big bucks when it comes to funding.

  • rumba@lemmy.zip
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    4 months ago

    Because it had nothing to do with AI

    It was an excuse to slash the workforce with relatively little backlash.