It also, consequently, makes the advertisements which they show to you far less valuable. So this feature is not widely advertised.

    • Akuchimoya@startrek.website
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      4 months ago

      Turning off the targeted ads settings indeed prevents Google from showing you overtly targeted ads. It makes no claim that it prevents Google from harvesting the same data that is used to target ads

    • Billegh@lemmy.world
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      4 months ago

      They do. When enabled, they don’t use it to serve you ads based on those things.

      They still collect and sell it. They just don’t show you ads based on it.

      • NateNate60@lemmy.worldOP
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        4 months ago

        Google says it doesn’t sell your personal info to third parties. While you would be well within your reason to suspect this isn’t true, it is actually legally relevant because it means, as a consequence, Google doesn’t provide a “do not sell my personal information” opt-out link which would otherwise be required by California law (where Google is headquartered).

        • acockworkorange@mander.xyz
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          4 months ago

          No, selling your personal info would be detrimental to their business model. It would feed their competitor’s databases. They sell aggregate data, though.

        • Scrollone@feddit.it
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          4 months ago

          I think the Do Not Sell My Information applies to users that are living in California. So Google could just show it to them, and not to all the other users

  • aubeynarf@lemmynsfw.com
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    4 months ago

    It doesn’t prevent them from collecting anything or building a profile - just from invoking that profile at the time the ad is bid.

    • MinnesotaGoddam@lemmy.world
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      4 months ago

      They just don’t show you what you look like to them directly all the time.

      You still get some personalized ads, just not all of them.

  • reddig33@lemmy.world
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    4 months ago

    YSK: If you turn off this feature, you cant use the “never show this ad again” feature on YouTube.

    I have mixed feelings about this because if Chik Fil A wants to waste its money repeatedly showing its ads to a gay vegetarian — by all means, let me help you empty your pockets. But if you’re Kristy Noem showing me a “we’re going to deport you” ad — i want to throw my remote at my TV.

  • slazer2au@lemmy.world
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    4 months ago

    Yea, but then you get an absolute fuck tonne of gambling or ai girlfriend ads because they will not limit their advertising scope.

  • mvilain@fedia.io
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    4 months ago

    I’ve turned off all the history tracking on my google account for years. I’m sure somewhere in their data lake, the data exists. They just don’t make it available to see on the web. I think this probably because when presented with a subpoena, they seems to have the data. Shocking, I know.

    • Lyra_Lycan@lemmy.blahaj.zone
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      4 months ago

      Oh yeah. One of my probably unprovable theories is that the data they collected on me will always be floating around, I can just do my best to stop new data being harvested and, potentially, old data might be unsellable. Like when Daniel Radcliffe didn’t update his outfit for several months and paparazzi couldn’t sell the photos they took of him to magazines because they all looked outdated and therefore inaccurate

    • Lyra_Lycan@lemmy.blahaj.zone
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      4 months ago

      This. I thoroughly checked all of my account’s settings and toggled off about 15 switches related to history or data access. Not only that, Google can occasionally add new ones or toggle them back on, either through deceptive user prompts or underhanded updates.

  • melfie@lemy.lol
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    4 months ago

    It also, consequently, makes the advertisements which they show to you *far* less valuable. So this feature is not widely advertised.

    I do wonder how much more effective surveillance capitalism-style ads are compared to ads like what DuckDuckGo has that are based on what you’re searching for right now, or ads based on the content being viewed. I’d personally be more likely to click on an ad based on my current search or content I’m viewing where it’s directly obvious how they know my interest, as opposed to seeing a creepy ad on a random website where they magically know I recently considered buying new shoes.

  • ImmersiveMatthew@sh.itjust.works
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    4 months ago

    The joke is on them as I am the sort of person who does not see the ads. I mean I see them of course, but they extremely rarely make me interested. Like it is very rare that I see an ad and click on it. This the case on all platforms and I am not blocking my data. I wonder what % of people are like me as I cannot be the only one? I am not even saying that there could not be more ads I would be interested in, but clearly the tech no matter how advanced they say it is, is not very sophisticated as of yet.

    • ArcaneSlime@lemmy.dbzer0.com
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      4 months ago

      The only ads I ever click on are when I search something like “brother dcp-l2550w toner” and the first result is an ad for Staples where I was going to buy the thing anyway. Even if I saw an ad for that exact toner and said “ah, that reminds me I need more toner,” I’d still not click that ad but rather go search as described because I do not click ads.

      There have been times I’ve been so annoyed by a company’s ads that instead of buying their product I go with their direct competitor out of pure spite (if I needed something like the item in question, ykwim).

    • Lyra_Lycan@lemmy.blahaj.zone
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      4 months ago

      I used to be the same, but I eventually got sick of seeing these constant requests to spend my money on whoever’s product. If I see a problem that can be solved with a product, I know tlwhere to find stores, and I’ll go look for it. I don’t need 45,000 attempts at my money in case one is what I need. So I block all ads, pointedly avoid sponsored results, and use my own brain to decide what I want, when I want it.

      Plus it improves my experience on all services when the UI isn’t wasted on banners and games don’t play a video every thirty seconds. I haven’t yet figured out how to block real-world ads. Maybe XR glasses with a brand censoring mod lol

    • middlemanSI@lemmy.world
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      4 months ago

      To dismantle the machine. The goal is no ads. Fewer services, higher quality. Being a conformist just makes them ever more bolder. They don’t need to be calculating your toe nail lenght…

      • lmmarsano@lemmynsfw.com
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        4 months ago

        Nah, I’m using that machine. Works great & the ads pay for it! Pretending to be a rebel while still using the machine is peak pretension.

  • zerozaku@lemmy.world
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    4 months ago

    For a layman this sounds counterintuitive. Get non personalised ads sounds like you are going to be bombarded with obscene ads which you don’t want. But in reality it’s way worse turning it on. I was suprised I had it turned on for a very long time because when I made my account it sounded like that.

  • z3rOR0ne@lemmy.ml
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    4 months ago

    What? I use locally hosted searxng, ublock origin, librewolf, noscript, chameleon, libredirect, a massive no AI block list, and a self hosted pihole with unbound DNS resolution. I use yt-dlp with sponsor-block via a self hosted invidious instance and “subscribe” via RSS feed when I need to watch something from youtube.

    Wtf is a google and wtf is an advertisement?

  • als@lemmy.blahaj.zone
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    4 months ago

    YSK that Google and other big tech companies don’t give a shit about consumer rights or privacy laws and will still sell your targeted advertising data